Softstar Celebrates 35 Years... Time for an Anniversary SALE!
This summer is a big milestone for us because it marks the 35th anniversary of Softstar Shoes! It's hard to believe it, but way back in July of 1985, our founder Tim Oliver and his wife Jeanie learned to sew soft leather shoes for their daughter, Corina. Shortly thereafter, they played around with the idea of selling their shoes at an art festival... and the rest is history.
Back in those days, the happy couple made their four styles of children's shoes by hand in an old school bus. We've come a long way since then, now occupying a 12,000 square foot workshop, employing over 30 talented elves and making dozens of different shoe styles every day. Yet some things never change: every one of our shoes is still made by hand, we still use high quality materials and eco-friendly processes and Tim can still be found every morning stitching together a shiny new pair of moccasins.
Of course, this landmark anniversary is a call for celebration. We had a grand plan to take our entire staff on a whitewater rafting trip down Oregon's beautiful Rogue River this month, but then COVID-19 came along and changed everything. Our rafting trip will be postponed until at least next summer, but we still want to celebrate with YOU! After all, it has always been our devoted fans who kept us going all these years.
$35 Off Shoe Orders Over $200
For the next three days, enjoy our first storewide sale on all Softstar shoes! We'll take $35 off your order anytime you purchase $200 or more of our handcrafted shoes, now through Saturday, July 25. Discount will be applied at checkout, no coupon necessary.
Softstar T-Shirts for $3.50
We are also discounting Softstar's T-shirts to $3.50 each (regular price: $15) through Saturday, July 25. Choose from our classic logo design our our nifty Strong From the Ground Up tree illustration. Share your Softstar love with the world!
History of Softstar Shoes
For those of you who are unfamiliar with the history of Softstar, we updated our timeline infographic to bring you up to speed. Thank you for a wild and wonderful 35 years!
Trouble reading the infographic? Click here to open it as a PDF.
Martin is a lifelong runner who began wearing minimalist shoes over 10 years ago when he found they alleviated his chronic foot pain, which eventually disappeared completely. He further studied proper running form through a series of workshops taught by Correct Toes inventor, Dr. Ray McClanahan DPM. Martin has collaborated with several health care professionals to collect and share peer-reviewed studies that show the benefits of minimalist footwear. In his personal life, Martin loves living in the Pacific Northwest because it allows him to enjoy a variety of outdoor activities year-round, including hiking, cycling, rock climbing, surfing and snowboarding.
