Author Archives: Elf Martin

  • New Primal RunAmocs Put to the Test in Canada's National Parks

    Posted on October 18, 2017 by Elf Martin

    We hope you're as excited as we are about the release of our brand new Primal RunAmocs! Our skilled shoe designers have been hard at work on this style to give you the most natural toe-spreading foot shape possible.
    Shop Primal RunAmocs
    For several months now, we've been testing prototypes of this... [click title to read more]


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  • Quilt County Lands at Softstar

    Posted on August 23, 2017 by Elf Martin

    Local visitors to our shop over the next few weeks will get a special treat... QUILTS!
    Every two years, the Mary's River Quilt Guild descends upon our local Benton County with diverse exhibits to honor the art and craft of quilt-making. Several cultural agencies, churches, storefronts and art galleries are donating their... [click title to read more]


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  • Back to School GIVEAWAY: Win $500 for Your School!

    Posted on August 15, 2017 by Elf Martin

    While we're not quite ready for summer to be over, school season is definitely here. The local showroom at our workshop is filling up with parents searching for that elusive perfect fit of classroom shoes (enough growing room to last until spring, but not too big to trip while running).
    The... [click title to read more]


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  • These Shoes Are Killing Me! (Repost from Freakonomics)

    Posted on August 14, 2017 by Elf Martin

    We were thrilled this week to come across a recent podcast by Freakonomics that pretty much nailed our philosophy on footwear.
    The episode explores the history of shoes and how they evolved into modern foot casings with heavy padding, tight toe boxes and motion control technology. It also asks how these... [click title to read more]


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  • Comfortable Summer Shoes to Suit Your Style

    Posted on June 30, 2017 by Elf Martin

    Summer is finally here! And that means we have visions of gorgeous hikes, bountiful farmers markets, breezy beach days, relaxing vacations and warm strolls dancing in our heads. Whatever sunny adventures lie ahead for you this year, one thing is for certain: you’ll need some comfortable summer shoes to take... [click title to read more]


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  • Elves Move Animals! Softstar's Carousel Adventure

    Posted on June 20, 2017 by Elf Martin

    The Softstar shoemaking elves are always on the lookout for opportunities to get involved with local community projects. We occasionally close the shop for part of a day to allow our staff to volunteer for causes they support. When we learned that the nearby town of Albany, Oregon needed help... [click title to read more]


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  • Adventure GIVEAWAY: Win $1,000 of Outdoor Gear from Patagonia and Softstar!

    Posted on June 15, 2017 by Elf Martin

    Summer officially starts this week, and what better way to kick it off than with a grand adventure giveaway!
    We want to help you have a memorable and active summer. That's why we're giving one lucky winner the ultimate outdoor gear prize package:
    Win a $500 gift card for Patagonia, plus a $500 gift... [click title to read more]


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