Author Archives: Elf Martin

  • Back to School GIVEAWAY: Win $500 for Your School!

    Posted on August 15, 2017 by Elf Martin

    While we're not quite ready for summer to be over, school season is definitely here. The local showroom at our workshop is filling up with parents searching for that elusive perfect fit of classroom shoes (enough growing room to last until spring, but not too big to trip while running).
    The... [click title to read more]


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  • These Shoes Are Killing Me! (Repost from Freakonomics)

    Posted on August 14, 2017 by Elf Martin

    We were thrilled this week to come across a recent podcast by Freakonomics that pretty much nailed our philosophy on footwear.
    The episode explores the history of shoes and how they evolved into modern foot casings with heavy padding, tight toe boxes and motion control technology. It also asks how these... [click title to read more]


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  • Comfortable Summer Shoes to Suit Your Style

    Posted on June 30, 2017 by Elf Martin

    Summer is finally here! And that means we have visions of gorgeous hikes, bountiful farmers markets, breezy beach days, relaxing vacations and warm strolls dancing in our heads. Whatever sunny adventures lie ahead for you this year, one thing is for certain: you’ll need some comfortable summer shoes to take... [click title to read more]


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  • Elves Move Animals! Softstar's Carousel Adventure

    Posted on June 20, 2017 by Elf Martin

    The Softstar shoemaking elves are always on the lookout for opportunities to get involved with local community projects. We occasionally close the shop for part of a day to allow our staff to volunteer for causes they support. When we learned that the nearby town of Albany, Oregon needed help... [click title to read more]


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  • Adventure GIVEAWAY: Win $1,000 of Outdoor Gear from Patagonia and Softstar!

    Posted on June 15, 2017 by Elf Martin

    Summer officially starts this week, and what better way to kick it off than with a grand adventure giveaway!
    We want to help you have a memorable and active summer. That's why we're giving one lucky winner the ultimate outdoor gear prize package:
    Win a $500 gift card for Patagonia, plus a $500 gift... [click title to read more]


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  • Softstar Celebrates Earth Day

    Posted on April 21, 2017 by Elf Martin

    Every time April 22 rolls around, we are encouraged to remember just how precious and amazing the Earth is. From taking a hike with a friend to tending to your garden, there are SO many ways to appreciate our planet... [click title to read more]

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  • New Elf in the House!

    Posted on March 28, 2017 by Elf Martin

    Thanks to everyone who contributed baby name ideas to Elf Tesla earlier this year. We're happy to say she gave birth to a healthy baby girl on St. Patrick's Day, March 17! Mother and child are both doing well, and they were finally able to visit the workshop this week to show off the newcomer.

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