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Author Archives: Elf Martin

  • Study: Shoe Orthotics Do NOT Prevent Back Pain, But Exercise Does!

    Posted on February 1, 2016 by Elf Martin

    Want to Stay Out of the Chiropractor's Office? It May Be Easier Than You Think...
    Like many people, I've had my share of lower back pain. For me, it started way back in high school. I threw my back out playing lacrosse and spent most of my senior summer lying on... [click title to read more]


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  • Our Newest Animal Print Leather is... ZEBRA!

    Posted on January 7, 2016 by Elf Martin

    Our first new leather color of the year has arrived, and it's a doozy...

    Introducing suede ZEBRA print!
    The latest edition to our decorative leather patterns, our new zebra print is just as soft and durable as our other suede leathers. And like the rest of our materials, it is tanned without... [click title to read more]


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  • Strong From the Ground Up SWEEPSTAKES: Win a Heart Rate Monitor and RunAmocs!

    Posted on December 29, 2015 by Elf Martin

    Did you (like us) overload on cookies this holiday season? Feeling a bit sluggish after marathoning the complete Star Wars saga last week? Are you entering the new year with resolutions to get active and undo some fruitcake damage?
    We know the feeling, and we want to help you bring out... [click title to read more]


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  • 2015 Year in Review

    Posted on December 28, 2015 by Elf Martin

    We hope you're all having a wonderful holiday season! As 2015 winds down to an end, we're all looking forward to a festive New Year's Eve and an exciting 2016... but not before looking back on what the past year has brought to our lives. It's been a busy and... [click title to read more]


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  • Transformer Shoes, the Sequel!

    Posted on December 9, 2015 by Elf Martin

    You may recall that last year around the holidays, Soft Star founder Tim Oliver made a special pair of Transformer-themed shoes for his grandson Sebi. The yellow and black pair were designed to look like the character Bumblebee's classic Camero.
    Little Sebi is now a year older and is in need... [click title to read more]


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  • Soft Star Galactic Shoe Scene Contest

    Posted on December 3, 2015 by Elf Martin

    Like everyone else in the galaxy, we're pretty giddy about the upcoming Star Wars movie. To celebrate, we're asking you to create a fun scene by combining Star Wars toys with Soft Star shoes. Send us a photo and we'll pick three winners to receive a free pair of very... [click title to read more]


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  • Pumpkin Shoes for Harvest Season

    Posted on November 18, 2015 by Elf Martin

    Elf Katie is at it again! Our talented seamstress has always impressed us with her handcut shoe motifs, and she just unveiled her latest creation: pumpkin shoes!
    With Thanksgiving right around the corner, she came up with this design on a pair of child Classics to celebrate our current harvest season... [click title to read more]


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