Author Archives: Elf Martin

  • Valentine's Day Giveaway - Let the Elves Treat You!

    Posted on January 27, 2015 by Elf Martin

    This year, we're making someone's Valentine's Day extra special!
    The elves love to be wined and dined, and we'd like to do the same for you. Enter our sweepstakes below and you could win a $100 gift card to the restaurant of your choice.
    This contest ends at Midnight (PST) on Wednesday... [click title to read more]


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  • Guess the Name of Our New Blue Leather Color to Win a FREE Dash RunAmoc!

    Posted on January 21, 2015 by Elf Martin

    UPDATED 1/23/15: Our name guessing contest has now ended. The official name of our new blue leather color is... [drumroll]... Deep Blue Sea!

    Congratulations to Jennifer for being the first person to guess. She won a free pair of the Deep Blue Sea Dash RunAmocs shown in the photo below.
    Since we... [click title to read more]


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  • 5th Graders Meet the Elves for Genius Hour Hangout

    Posted on January 20, 2015 by Elf Martin

    Have you ever heard of Genius Hour? It's an educational movement that allows students to explore their own passions and encourages creativity in the classroom. Basically, students have one hour to do their own research on a non-Googleable topic that interests them.
    Last week, we had an opportunity to participate in... [click title to read more]


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  • Help Us Name Our New Pink Leather

    Posted on January 15, 2015 by Elf Martin

    We're getting ready to release our 2015 collection colors, which makes for a busy time in our workshop. We have some snazzy new colors and color combinations we think you'll be excited to see.
    One of our new colors, already available on our website, is a rich, robust shade of pink... [click title to read more]


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  • Super Bowl Showdown Sweepstakes: Win a FREE Pair of Moccasins in Your NFL Team Colors!

    Posted on January 5, 2015 by Elf Martin

    It's still several weeks away, but we're already excited about the big game!
    This year, we're celebrating the Super Bowl in style by giving away FREE Roo moccasins in your favorite NFL team colors (or whatever team you'd like to represent). We'll pick a winner every Friday until the Super Bowl... [click title to read more]


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  • Ready for the New Year! Highlights of 2014

    Posted on December 29, 2014 by Elf Martin

    It's hard to believe, but another year has already come to an end. 2014 was a good one for us, and we hope it was for you, too. Our shoemaking elves had no shortage of laughs and adventures, and before we ring in 2015 we'd like to take a look... [click title to read more]


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  • Happy Holidays from the Elves!

    Posted on December 23, 2014 by Elf Martin

    The Soft Star elves are wrapping up our busy holiday season and preparing for our annual end-of-the year break. Thanks so much to everyone who helped make this our busiest shoemaking year ever!
    We'll be closing our shop from December 24 through January 4 to give our elves some much-deserved time... [click title to read more]


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