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Author Archives: Elf Martin

  • Soft Star is Moving! Watch Us (Literally) Raise the Roof On Our New Oregon Workshop [VIDEO]

    Posted on May 28, 2015 by Elf Martin

    We've made a lot of fond memories at our cozy Corvallis workshop. So many shoes were designed and built here, several school field trips have come through to see our elves at work and we'll never forget the time Gwen accidentally set fire to a Phoenix boot (the irony was... [click title to read more]


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  • A Better Way to Tie Your Shoes (I've Done it Wrong My Whole Life!)

    Posted on May 20, 2015 by Elf Martin

    You would think that, given my age (let's just say I grew up with Thundercats) and the fact that I work at a shoe workshop, I would have become proficient at tying my shoes. I sure thought so. The fact that my laces came untied while walking from time to... [click title to read more]


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  • Introducing "Ponyhair" Cheetah Print Sandals

    Posted on May 15, 2015 by Elf Martin

    Elf Sarah, showing how much she loves our new leather hide.
    Elf Sarah definitely has a flare for fashion. She is always dressed to the nines, she keeps us abreast of the latest trends and it's her input that led to the development of the stylish Fitting leather tassel fobs sold... [click title to read more]


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  • Transitioning to Barefoot Health PLUS RunAmoc Giveaway!

    Posted on April 28, 2015 by Elf Martin

    Did you know April is National Foot Health Awareness Month? What better way for us to celebrate than by helping you make your feet happy?

    With the weather warming and springtime blooming, more people are going outside and getting active. It’s a great time to be mindful of your feet, which... [click title to read more]


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  • UFC Champion Carlos Condit Tries Soft Star Shoes

    Posted on April 21, 2015 by Elf Martin

    We were excited this week to learn that UFC champion Carlos Condit wears our shoes!

    Carlos Condit in Soft Star Moc3 RunAmocs
    Condit is an American mixed martial artist competing in the welterweight division of the Ultimate Fighting Championship. He is the former interim UFC Welterweight Champion and a former WEC Welterweight... [click title to read more]


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  • Earth Day Giveaway: Celebrate Your Favorite Planet with Sustainable Goodies!

    Posted on April 14, 2015 by Elf Martin

    It's time again to celebrate our favorite planet!
    Earth Day is April 22, and it's a good reminder that we only have one planet to use. Being a good citizen of the Earth has always been one of Soft Star's core values, and it's one our shoemaking elves readily embrace. We're... [click title to read more]


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  • Time to Stop Hibernating: Opening Day for Trails is March 28!

    Posted on March 24, 2015 by Elf Martin

    It may not seem like it in some of the colder parts of the country (I'm looking at you, Boston), but spring is officially here! Slowly but surely, eggs are cracking, bees are buzzing and cherry blossoms are fluttering through the air.
    Here in Oregon, we customarily have eight or so... [click title to read more]


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