Author Archives: Elf Martin

  • Softstar Celebrates Earth Day

    Posted on April 21, 2017 by Elf Martin

    Every time April 22 rolls around, we are encouraged to remember just how precious and amazing the Earth is. From taking a hike with a friend to tending to your garden, there are SO many ways to appreciate our planet... [click title to read more]

    There have been 4 comment(s)

  • New Elf in the House!

    Posted on March 28, 2017 by Elf Martin

    Thanks to everyone who contributed baby name ideas to Elf Tesla earlier this year. We're happy to say she gave birth to a healthy baby girl on St. Patrick's Day, March 17! Mother and child are both doing well, and they were finally able to visit the workshop this week to show off the newcomer.

    There have been 2 comment(s)

  • Softstar Staff Gets Creative at March 2017 Playday

    Posted on March 23, 2017 by Elf Martin

    It's time again for one of our favorite days of the year at the Softstar workshop: PLAYDAY!
    Once or twice a year, we set aside a day to stop making shoes for a few hours and let our staff work on any creative project of their choosing. The projects don't have... [click title to read more]


    There have been 5 comment(s)

  • Grand Opening Success!

    Posted on February 28, 2017 by Elf Martin

    Thanks to everyone who came out to celebrate the grand opening of our new workshop last weekend. The official ribbon cutting ceremony happened on Thursday morning, February 23, 2017, followed by three days of festivities in the shop.
    We had no idea what kind of turnout to expect in our small town of... [click title to read more]


    There has been 1 comment

  • Kids on Wheels: Roller Skating History of the Softstar Workshop

    Posted on February 22, 2017 by Elf Martin

    Have we mentioned how much we LOVE LOVE LOVE our new shoemaking workshop?
    As much as we adored our former space, we've really come to appreciate having a ground floor loading door, ample elbow room and an abundance of windows... but those are just the beginning of what makes our new... [click title to read more]


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  • Moving Day at the Softstar Workshop [VIDEO]

    Posted on February 1, 2017 by Elf Martin

    We've settled into our new workshop very well over the past couple weeks. Everything is now unpacked and the shop is running like a well-oiled machine (though Tim's red stapler is still MIA).
    It was actually a little surprising how quickly and smoothly the move went. We were preparing for unforeseen delays... [click title to read more]


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  • Scooter for the Pregnant Elf - Baby Names Needed!

    Posted on January 26, 2017 by Elf Martin

    Many of you who call our shop with questions know Elf Tesla very well. She's been at the helm of our customer service team for several years, and is often the first to answer a ringing phone.
    As much as we love having her around, Tesla will be leaving us for... [click title to read more]


    There have been 31 comment(s)

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