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Author Archives: Elf Martin

  • The History of Soft Star: 30 Years of Shoemaking [INFOGRAPHIC]

    Posted on September 1, 2015 by Elf Martin

    Last month, we celebrated Soft Star's 30th anniversary by taking the whole staff to Oaks Amusement Park in nearby Portland, Oregon. The festivities are still underway at our workshop as we prepare to release our new chukka shoe.
    This week, we're excited to share our latest creation: a... [click title to read more]

    There has been 1 comment

  • Soft Star Shoes Celebrates 30 Years of Shoemaking... with Lots of Playing!

    Posted on August 13, 2015 by Elf Martin

    Believe it or not, it's been 30 years since Tim and Jeanie Oliver sold their first pair of Soft Star shoes in 1985. This is a big anniversary for us, especially at a time when we're preparing to mark another milestone by moving to a bigger workshop. It's definitely a... [click title to read more]

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  • NO the Band Rocks Out in Shiny Soft Star Shoes

    Posted on August 11, 2015 by Elf Martin

    Who can say NO to Bono? 
    True story: a handful of talented young musicians ran into U2's Bono one day, handed him a demo CD and an hour later received a phone call from him saying he liked their music and thought the word "NO" would be a great band name.
    Hence... [click title to read more]

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  • New Shoe Coming Soon - Help Us Pick a Name!

    Posted on August 5, 2015 by Elf Martin

    We're getting close to the release of our new chukka-style shoe, and from all the emails and comments we've received we know you're as excited about it as we are!
    Our designers are cranking out prototypes for testing and finishing up the final tweaks. We're right on track for an early... [click title to read more]

    There have been 5 comment(s)

  • Need to Spice Up Your Shoes? Introducing a Rainbow of New Colors!

    Posted on July 21, 2015 by Elf Martin

    We have great news for all of you creative shoe designers out there. We just introduced a whole bunch of new smooth leather colors for our design-your-own shoes!
    The new batches of leather hides just arrived in our workshop and include colors for our Nova, Sublime, Vegetable Tanned and Shiny leather... [click title to read more]

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  • Great Outdoors GIVEAWAY! Enter to Win a Camping Prize Package

    Posted on July 13, 2015 by Elf Martin

    Summer is in full swing, and for outdoor enthusiasts that means more time in the woods. We're very grateful for the beautiful Oregon landscape right outside our shoemaking workshop, which offers a wide selection of mountains, rivers, hiking trails and campsites only a stone's throw away.
    We love camping in the... [click title to read more]

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  • Biomechanist and Author Katy Bowman Visits Soft Star Shoes

    Posted on July 10, 2015 by Elf Martin

    We were honored yesterday to have a special visitor at the Soft Star workshop.
    Katy Bowman. M.S. has earned an international reputation for educating the general population on alignment and load science. She has written several books about restoring health through natural movement and the importance of healthy feet. She is... [click title to read more]

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