Author Archives: Elf Martin

  • New Year, New Shop, New Look

    Posted on January 19, 2017 by Elf Martin

     
    Changes are afoot at the Softstar workshop!
    If you follow us regularly then you know we spent most of 2016 renovating a historic building to be the new home of Softstar Shoes (originally a roller skating rink from 1950 that shut down many years ago). As much as we loved our... [click title to read more]


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  • 2016 Remembered

    Posted on December 29, 2016 by Elf Martin

    As December comes to a close, we find ourselves reminiscing about everything that happened this year. Between the exciting summer Olympics, a long election season and bittersweet farewells to some of our favorite celebrities, 2016 is certainly a year to remember. Don't even get me started on my hometown Chicago... [click title to read more]


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  • New Workshop Update: Elves Rock Out in the New Space

    Posted on December 19, 2016 by Elf Martin

    It's the end of the year, holidays are fast approaching and our new workshop is sooooo close to completion! Utilities are up and running, the new showroom is ready to greet customers and our fancy green slide is mounted in place. We're all ready to move, but we're waiting for our... [click title to read more]


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  • Celebrating Movement with Katy Bowman

    Posted on November 9, 2016 by Elf Martin

    If you're not already familiar with Katy Bowman then I highly recommend looking her up—especially if you crave a healthy and fulfilling lifestyle. The renowned biomechanist has published several books on natural movement and human development, and her research has been a big inspiration for our shoe designers at Soft Star... [click title to read more]


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  • What's Up with That Giant Green Corkscrew? New Workshop Update - October 2016

    Posted on October 19, 2016 by Elf Martin

    On a chilly Oregon morning last week, moments after we opened up the shop, we received an urgent phone call. A long-awaited delivery truck had just arrived at the new workshop location and several hands were needed immediately to unload its contents. All non-essential elves rose to the challenge, left their sewing machines... [click title to read more]


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  • New Study Shows Minimal Shoes Increase Leg and Foot Muscles

    Posted on October 13, 2016 by Elf Martin

    A New Study From Harvard and PolyU Reveals Minimalist Shoes Make Your Legs and Feet Stronger, Decrease Chance of Injury
    The public debate over minimalist shoes has been on a roller coaster for several years now, but perhaps not for much longer.
    Although minimalist shoes for kids have been popular for several decades (we've made a... [click title to read more]


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  • How to Transition to Minimal Shoes (or Barefoot Running)

    Posted on September 15, 2016 by Elf Martin

    Switching to minimal shoes can be very liberating... if you do it safely.
    Although people may still debate over the benefits of minimal shoes and barefoot running, we remain strong advocates for both. So many customers have told us their foot pain disappeared and their cushy orthotics became unnecessary after switching to our barefoot-like shoes... [click title to read more]


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