1. Reinventing the Hammer: OSU Students Bring Their Skills to Soft Star

    Reinventing the Hammer: OSU Students Bring Their Skills to Soft Star

    Elf Erica (or as I like to call her, Elfrica) has the most physically demanding job at Soft Star. As our expert barger, it's her job to make Vibram soles stick to the bottom of our RunAmocs. While this involves a lot of gluing and trimming, it also requires a good bit of hammering to get the soles attached neatly...
  2. Introducing Youth Dash and Phoenix Boots

    Introducing Youth Dash and Phoenix Boots

    Thanks to everyone who voted for our new Youth RunAmoc Dash colors The two winning color combinations, by landslide victory, were Dark Purple with Shiny Violet and Chocolate with Nutmeg. We are happy to announce that both colors are now available for sale on our website! Of course, you can also choose to design your own. Features of the new...
  3. Playday 2.0 – Vote for Your Favorite New Shoes!

    Playday 2.0 – Vote for Your Favorite New Shoes!

    As some of you may recall, the Soft Star elves held our first playday back in March. We liked it so much we decided to try it again! Last week, we closed our shop for half a day and encouraged everyone to work on a new shoe design. Once again, we were both surprised and pleased with what our staff...
  4. Happy Birthday Dash!

    Happy Birthday Dash!

    It has now been one whole year since we released our Dash RunAmoc. The elves celebrated the event by looking back at the history and evolution of the Dash model. Way back in the early 2010s, Soft Star released what is now known as the Original RunAmoc. At that time, nobody in all of elfdom had any idea how popular...
  5. One Step Closer to Barefoot

    One Step Closer to Barefoot

    The elves have been tinkering with the shoes again. It could be the fresh spring air, the post-sale high or the sugar rush from Elf Hava’s cookies, but for whatever reason, our staff is feeling creative. The latest innovation is our RunAmoc Dash with a tough leather sole. We’ve experimented with tough leather soles on our shoes for many years, but...

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