1. Kids Learning to Tie Laces with Moccasins? No Problem!

    Kids Learning to Tie Laces with Moccasins? No Problem!

    Back-to-school season is a busy time at the Soft Star workshop. The elves work around the clock to make sure all the new school shoes are delivered on time, and our soft-soled moccasins are definitely in high demand. We're proud that so many schools encourage children to wear our moccasins, and kids love them! Unfortunately, there's one problem we've encountered...
  2. Favorite Fan Photos of 2012

    Favorite Fan Photos of 2012

    Before we say goodbye to 2012, we'd like to give one last shout of thanks to everyone who sent us photos of their Soft Stars this year. We received hundreds of photos from around the world showing people using our shoes for running, hiking, tree climbing, tromping around the playground and snuggling up at home. Here's a glimpse at just...
  3. One Step Closer to Barefoot

    One Step Closer to Barefoot

    The elves have been tinkering with the shoes again. It could be the fresh spring air, the post-sale high or the sugar rush from Elf Hava’s cookies, but for whatever reason, our staff is feeling creative. The latest innovation is our RunAmoc Dash with a tough leather sole. We’ve experimented with tough leather soles on our shoes for many years, but...

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