Little elves Tivi & Cruz were delighted this past weekend to have Grandma visit from Wisconsin! Here they are on the way to American Dream for pizza. While visiting the workshop - Grandma / Mom / Judy tested out all our new adult boot styles and sandals we have in development for this summer and fall. She gave the new...

As a former high-tech engineer, this shoe elf sometimes longingly remembers the days of fancy testing equipment. First on my wish list would be a heavy duty shoe "walker" that could put 100,000,000 steps on our new models overnight to give us quick feedback on durability of materials (kind oflike the bionic kid). Of course, then I wouldn't get the...

We elves have been busy again this season. We have come out with a couple new styles, including the Rambler. The Rambler is a cross between a moccasin and a shoe - it has the upper and sheepskin of a Soft Star moccasin, but is has a shoe sole. Depending on how you look at it, this makes the Rambler...

Tivi's new fully-lined sheepskin Phoenix boots were put to test this winter. In addition to visiting family in Wisconsin and Colorado, even rain-bound Oregon is getting a good share of snow this year! After 5 months, 43 sled rides, 6 snowmen and 3 forts, I can confidently say our new boot design is FANTASTIC at keeping feet dry and warm...