Where do your Softstars take you? We have asked this question throughout the years and many customers have answered. We’ve heard countless stories—and seen many breathtaking photos—about adventures they’ve had in our shoes. In fact, that’s how our RunAmoc line was born: customers began telling us stories of running long races in our moccasins and that got us thinking! Most...

We had a special guest at our workshop last week. Mikko, a long-time customer from Finland, came to visit the elves! Mikko's RunAmocs on one of his colder running days in Finland: -25°C (-13°F) Several years ago, Mikko went on a search to find natural, minimalist shoes for himself and his family. After discovering Soft Star, he quickly became a...

We're very grateful to all of our wonderful customers who have sent us so many photos of their Softstars. It's exciting to see where our shoes end up, and sometimes we're astonished to see how far they've traveled around the world. We'd like to share with you some of our favorite photos of Softstars across the globe, sent to us...

Before we say goodbye to 2012, we'd like to give one last shout of thanks to everyone who sent us photos of their Soft Stars this year. We received hundreds of photos from around the world showing people using our shoes for running, hiking, tree climbing, tromping around the playground and snuggling up at home. Here's a glimpse at just...