We bid farewell to a very creative elf yesterday. Keoni, one of our trusty and talented seamstresses (or as he called himself, a seamster) will soon be finishing school and has left Soft Star to start the next stage of his life. His last day at our shop was yesterday, and when we opened the doors this morning we found...

Congratulations to the Duke and Duchess of Cambridge! We were very excited today to hear about the arrival of their new prince. In the spirit of international solidarity, we made a special pair of baby shoes for the royal family. Thanks to Elf Keoni's wicked sewing skills, we were able to send a very exclusive pair of moccasins depicting the...