We were very excited this week to receive a special submission to our monthly fan photo drawing. Rhonda from Umatillo, Florida has a son who was raised in Soft Star shoes and he is soon expecting his first son... who already has his first pair of Soft Stars! Rhonda is not only a long-time Soft Star customer and fan, but she...

It has now been one whole year since we released our Dash RunAmoc. The elves celebrated the event by looking back at the history and evolution of the Dash model. Way back in the early 2010s, Soft Star released what is now known as the Original RunAmoc. At that time, nobody in all of elfdom had any idea how popular...