This Cinco de Mayo, you're encouraged to kick off your shoes and run like a child! The Barefoot Runners Society (BRS) announced its 3rd annual International Barefoot Running Day to take place on May 5, 2013. Held on the first Sunday in May, Barefoot Running Day is a grassroots, inclusive effort to promote barefoot/minimalist running as a healthy and viable...

Elf Erica (or as I like to call her, Elfrica) has the most physically demanding job at Soft Star. As our expert barger, it's her job to make Vibram soles stick to the bottom of our RunAmocs. While this involves a lot of gluing and trimming, it also requires a good bit of hammering to get the soles attached neatly...

We're very excited to announce that Soft Star will have an exhibition booth at the Portland Shamrock Run Fitness Fair this weekend! For anyone in the Portland, Oregon area, this is a great opportunity to try on our shoes and ask questions about how we make them. We'll have a full selection of moccasins and casual shoes for kids and...

We elves very much enjoy the connections we have with our customers. It makes our work more satisfying and rewarding, but it also helps us grow as a company. As a small Oregon-based business, we don’t have an advanced testing facility or a team of researchers analyzing data. Instead, we rely on our customers’ feedback for ideas on how to...