1. New Elf in the House!

    New Elf in the House!

    Thanks to everyone who contributed baby name ideas to Elf Tesla earlier this year. We're happy to say she gave birth to a healthy baby girl on St. Patrick's Day, March 17! Mother and child are both doing well, and they were finally able to visit the workshop this week to show off the newcomer.
  2. New Shoe Coming Soon - Help Us Pick a Name!

    New Shoe Coming Soon - Help Us Pick a Name!

    We're getting close to the release of our new chukka-style shoe, and from all the emails and comments we've received we know you're as excited about it as we are! Our designers are cranking out prototypes for testing and finishing up the final tweaks. We're right on track for an early fall release, but we've hit a common stumbling block...
  3. Help Us Name Our New Pink Leather

    Help Us Name Our New Pink Leather

    We're getting ready to release our 2015 collection colors, which makes for a busy time in our workshop. We have some snazzy new colors and color combinations we think you'll be excited to see. One of our new colors, already available on our website, is a rich, robust shade of pink that is replacing our pale Nova Pink from past...
  4. WANTED: Baby Name Ideas... and Fast!

    WANTED: Baby Name Ideas... and Fast!

    Updated 7/23/24: THE NEW ELF HAS ARRIVED!!! Tesla gave birth to a beautiful baby girl weighing 7lb 9oz. Mother and daughter are both doing great. Thanks to everyone for all the great name suggestions. The final name is... SAGE! Original Post: Many of you know Elf Tesla as the friendly voice that usually answers the phone when you call us...
  5. Sneak Peek at New Shoes for Women and Men - Vote for a Name!

    Sneak Peek at New Shoes for Women and Men - Vote for a Name!

    We have a special treat for all of our Soft Star fans. As some of you may know, we've been working on a Mary Jane shoe design that features an interior seam for a classier look.  This fashionable shoe, the Merry Jane Metro, is almost ready to launch and we're excited to show you the first photo if it, fresh...
  6. New Elf on the Way... Guess the Name for a $50 Gift Card!

    New Elf on the Way... Guess the Name for a $50 Gift Card!

    Updated 8/24/12: WE HAVE A NEW ELF!!! Guessing for the baby name is officially over. And the winner is... Shel! Congratulations to Phoebe, Joel & Nancy—the three winners who correctly guessed his name. Each of them received a $50 Softstar gift certificate. Thanks to everyone who participated and gave Shel such a grand welcome! Mother and son are doing great...

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