1. GIVEAWAY! One-of-a-Kind Green Merry Mocs

    GIVEAWAY! One-of-a-Kind Green Merry Mocs

    Thanks to everyone who participated in our giveaway of the gold star Merry Mocs last week. We were thrilled to hear how excited people were about Tesla and Jodi's creative shoe! As promised, we are now giving away the second pair of Merry Mocs. These moss green shoes feature our soft suede uppers, a cozy sheepskin innersole and the addition...
  2. Sneak Peek at New Shoes for Women and Men - Vote for a Name!

    Sneak Peek at New Shoes for Women and Men - Vote for a Name!

    We have a special treat for all of our Soft Star fans. As some of you may know, we've been working on a Mary Jane shoe design that features an interior seam for a classier look.  This fashionable shoe, the Merry Jane Metro, is almost ready to launch and we're excited to show you the first photo if it, fresh...
  3. Playday 2.0 – Vote for Your Favorite New Shoes!

    Playday 2.0 – Vote for Your Favorite New Shoes!

    As some of you may recall, the Soft Star elves held our first playday back in March. We liked it so much we decided to try it again! Last week, we closed our shop for half a day and encouraged everyone to work on a new shoe design. Once again, we were both surprised and pleased with what our staff...

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