1. What's Cooking with the Elves?

    Lots of happy Elves this week as our long-awaited kitchen / break area is done!! Since most of us Elves pack our own food, our break area is an important place where we gather for lunch, snacks, meetings and celebrations. Up until now our break area was a hodge-podge of assorted clutter on top a loose scrap of vinyl floor with no...
  2. Soft Star in "Clothes with a Conscience"

    Soft Star also showed up this month in the May issue of Scholastic's Parent and Child magazine. Their article on "Clothes with a Conscience" focused on eco-friendly kid attire and featured our both our leather and vegan moccasins. (for more press, click here) Article content talked about the importance of the entire value chain when looking at clothing - not...
  3. Who Needs Shoes?

    Cruz enjoying his favorite snack, mmmmm, mmmmm! I love that our Soft Star baby shoes are made of baby-safe formaldehyde free leather. (No easy feat) (No pun intended) No nasty chemicals or glues in our shoes - not as long as babies enjoy eating their toes! Soft Star Shoes is a family friendly company located in Corvallis, Oregon. Viewpoints in...
  4. Since When is Formaldehyde Not Toxic!??

    Healthy feet are our passion at Soft Star - and one of the ways that is manifested is on our insistence of sourcing only formaldehyde-free leather. As this is no easy task and something unique about our shoes, I was surprised the other day to run across a claim of a major soft-shoe competitor's website that their shoes are made...
  5. Survey Response Overwhelming!

    Thanks to all of our customers who took time last month to respond to our survey! We were overwhelmed with a response rate of over 70%!! In addition, many of you were very passionate, offering rich, detailed feedback in the open-ended comments. We literally have a "book" of comments that we have been pouring through, and really feel very honored...

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