Throughout the years we've had some truly memorable customers. Nancy is definitely one of them. Nancy started buying our shoes in 2008 and now owns 30 pairs (so far)! When Nancy came across Soft Star online, she loved that she could design her own shoes. "I've always been into art and color and love when I can coordinate an outfit right...

The other day I was going through the archives of fan photos and reflecting on how much Soft Star has grown in the past year alone. We couldn't have done it without our loyal customers from all over the world. Here are a few fan photos that we wanted to share with you.

In preparation for the release of our Moc3, we asked three active individuals to test our shoe and provide feedback. Our testers are a very important part of the Moc3 production process. Recently two of our testers, Donald Buraglio and Andrew Mebane, talked with us about their experience testing our shoes. Here are their responses. How did you become a...

Donald Buraglio is a busy guy.  In between running ultras, writing columns and analyzing the latest minimal footwear (ours included), he took National Geographic writer Stuart Thorton on a tour of his Caramel Valley trails to discuss his passion for endurance running.  Happily for us, Donald was sporting the latest pair of Moc3 prototypes.  Thorton dubbed Donald "Moccasin Man" ... makes an elf smile. You...

One of our very special customers recently designed these bright silver moccasins to fill out her closet....Elvis would have been proud. Black suede fringe on the back, shiny silver smooth leather on the front and a trio of rhinestones on each button! They ROCK. (Thanks Nancy!) PS... Before you get too excited about shiny silver - we sadly must say...

Sometimes customers confuse us "shoe elves" with "Santa's elves" from the North Pole. Actually we have never been to the North Pole... but our shoes have. Today we shipped an order to our friend Julie from Fairbanks, Alaska. Her mailing address is at the North Pole... pretty distinctive Post Office! Even more bemusing is that we sent a pair of...

We feel pretty lucky at Soft Star. We get to make a product we really believe in and we have customers that appreciate what we do. And occasionally they make us beautiful art work. Here is an e-mail exchange with one of our customers and the picture Sasha made of what elves look like - note the slippers in the...