1. Softstar Shoes in the Alps! Read About Matej's Adventure

    Softstar Shoes in the Alps! Read About Matej's Adventure

    Where do your Softstars take you? We have asked this question throughout the years and many customers have answered. We’ve heard countless stories—and seen many breathtaking photos—about adventures they’ve had in our shoes. In fact, that’s how our RunAmoc line was born: customers began telling us stories of running long races in our moccasins and that got us thinking! Most...
  2. Heartfelt Obituary for Red Dash

    Heartfelt Obituary for Red Dash

    We received a bittersweet surprise this week from our friend Drew in Ashland, Oregon. Drew is an accomplished trail runner and minimalist shoe aficionado. He is also one of our favorite shoe testers, since he'll very literally give our shoes a beating and run them into the ground on his many adventures. The feedback he provides helps us increase the...
  3. 2012 Highlights... for Shoemakers

    2012 Highlights... for Shoemakers

    It's been a busy year at the Soft Star workshop! The past 12 months have brought a lot of memories to our shoemakers, both happy and sad. As we find ourselves fast approaching 2013, we thought it would be a good time to look back at the highlights of 2012. Here are some of the events that had the biggest...
  4. Introducing Youth Dash and Phoenix Boots

    Introducing Youth Dash and Phoenix Boots

    Thanks to everyone who voted for our new Youth RunAmoc Dash colors The two winning color combinations, by landslide victory, were Dark Purple with Shiny Violet and Chocolate with Nutmeg. We are happy to announce that both colors are now available for sale on our website! Of course, you can also choose to design your own. Features of the new...
  5. Sneak Peek of the New Youth Dash - Vote for Your Favorite Color!

    Sneak Peek of the New Youth Dash - Vote for Your Favorite Color!

    Many of our customers have told us they would love to see our RunAmocs available for children. We heard you! After a good bit of R&D, we have now re-styled the RunAmoc Dash with a Velcro closure for smaller feet and are very excited to offer the shoe in Youth sizes 1–8. We're happy to offer a sneak peek of...
  6. Happy Birthday Dash!

    Happy Birthday Dash!

    It has now been one whole year since we released our Dash RunAmoc. The elves celebrated the event by looking back at the history and evolution of the Dash model. Way back in the early 2010s, Soft Star released what is now known as the Original RunAmoc. At that time, nobody in all of elfdom had any idea how popular...

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