1. Barefoot Pioneers: the People Who Taught Us "Barefoot is Best"

    Barefoot Pioneers: the People Who Taught Us "Barefoot is Best"

    The Moc3 Barefoot Running "Sock" Yes, we're a shoe company, but we're a shoe company that believes barefoot is best. We think your bare feet are already the perfect design for walking and running and any shoes that inhibit their natural function with "motion control technology" will only hold you back. We also understand that there are times when you...
  2. Caballo Blanco's Legacy Lives On: Tom Norwood Returns from Copper Canyon

    Caballo Blanco's Legacy Lives On: Tom Norwood Returns from Copper Canyon

    In my recent interview with Tim Norwood, sales monkey for Luna Sandals, I spoke to him as he was heading down to Mexico with Barefoot Ted to run the 50-mile Ultramarathon Caballo Blanco. The race, formerly called the Copper Canyon Ultramarathon, was made famous by Christopher McDougall's book Born to Run. The book documented Caballo Blanco's efforts to create an endurance...
  3. Elf Roots: The Early Days of Soft Star Shoes

    Elf Roots: The Early Days of Soft Star Shoes

    The Soft Star elves are proud to tell people we’ve been making shoes since 1984, but anyone who saw our shop back in the early days might be surprised to see how much things have changed. The biggest difference: Soft Star once operated out of a school bus! Daughter Corina in front of the old Soft Star workshop. Notice the...

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