We're still processing the events that occurred during the Boston Marathon, and the recovery efforts that will continue for some time. Over the past several months, we've been in touch with many runners as they prepared for the famous and challenging race. It was an exciting time and we were anxious to see the race […]

Understanding how fast children's feet grow can help with planning to buy shoes that will last. But when do their feet stop growing?

The Moc3 Barefoot Running "Sock" Yes, we're a shoe company, but we're a shoe company that believes barefoot is best. We think your bare feet are already the perfect design for walking and running and any shoes that inhibit their natural function with "motion control technology" will only hold you back. We also understand that […]

In my recent interview with Tim Norwood, sales monkey for Luna Sandals, I spoke to him as he was heading down to Mexico with Barefoot Ted to run the 50-mile Ultramarathon Caballo Blanco. The race, formerly called the Copper Canyon Ultramarathon, was made famous by Christopher McDougall's book Born to Run. The book documented Caballo Blanco's […]

Okay, so you've got your trusty RunAmocs, you're realizing that running properly makes you feel great and maybe you've even started entering some races. Maybe you're considering pushing yourself to do some longer races. Maybe you could even do... a marathon? Does the idea of training for a marathon seem daunting, or even unimaginable to you? […]

Elf Erica (or as I like to call her, Elfrica) has the most physically demanding job at Soft Star. As our expert sole attacher, it's her job to make Vibram soles stick to the bottom of our RunAmocs. While this involves a lot of gluing and trimming, it also requires a good bit of hammering […]

As some of our readers may recall, we made a special pair of shoes for Missy Franklin after the Olympics ended last summer. The swimmer and four-time gold medalist said in an interview that she had trouble finding shoes to fit her size 13 feet. Upon hearing this, our seamstresses went to work right away […]