George Takei (far right) with several of his fellow Star Trek cast members on the Hollywood Walk of Fame. Most of our shoemaking elves are big fans of George Takei. For those who aren't even Trekkies, the actor's viral Facebook posts, outspoken support for equal rights and playful sense of humor have won us over. It's even more astonishing to...

Updated 7/23/24: THE NEW ELF HAS ARRIVED!!! Tesla gave birth to a beautiful baby girl weighing 7lb 9oz. Mother and daughter are both doing great. Thanks to everyone for all the great name suggestions. The final name is... SAGE! Original Post: Many of you know Elf Tesla as the friendly voice that usually answers the phone when you call us...

Between the World Cup and Independence Day, we're feeling very patriotic this week. It turns out we're not the only ones. Loyan, a local customer and longtime friend of Soft Star, came to our workshop a few days ago to see if there was time to order a pair of design-your-own shoes for him to wear while he watched the...

With springtime comes running, and with running comes... ULTRARUNNING! Softstar is very excited to be part of the 2014 Born to Run Ultramarthon this coming weekend. Caity McCardell, host of the Unapologetically Ultra podcast, has graciously provided us with the opportunity to sponsor her booth at the event, where she'll be recording all the action while raising money to support...

Elf Keoni has done it again! Ever since he joined our shoemaking crew a couple years ago, Keoni has wowed us again and again with his spectacular artistic shoe designs. You may recall the moccasins he made for the royal baby last summer, or the Breaking Bad design he whipped up when that TV series ended. Now he's come up...

They're finally here... Adult sandals have been on our wish list for a long time. Our shoe designers have been hard at work developing an open toe version of our popular Merry Jane (more complicated than it sounds) and their efforts have now paid off. Our new Adult Solstice Sandal will be available next week on April 16, 2014! The...