SOM Footwear
Coming mid-August! We are thrilled to announce that the Sense of Motion (SOM) outdoor shoe collection is joining the Softstar workshop in Philomath, Oregon. For over a decade, SOM footwear has been crafting barefoot shoes in Colorado, led by its passionate founder Olie Marchal and his close-knit team. These barefoot shoes were designed to tackle challenging terrains, from the long desert mountain runs to the demanding CrossFit challenges that Olie himself loves.
In 2025, Olie passed on the made-in-USA legacy of SOM to Softstar. This acquisition allows us to continue his commitment to quality and minimalist footwear, and we’re excited to bring an even wider variety of barefoot shoe options to you.
What Does the SOM Brand of Footwear Represent?
Founded in 2012, SOM is a pioneering brand in outdoor minimalist footwear. Their shoes are known for their lightweight build, roomy toe boxes for natural foot splay, and zero-drop soles. Built to tackle the rugged terrain of the Rockies, SOM styles are durable, secure, and designed for free movement—ideal for trail running, CrossFit, or everyday wear.
Why Did SOM Partner With Softstar?
After years of building a beloved brand, SOM Founders Olie and Nathalie were ready to move on to new adventures, focusing on their passions for endurance racing and travel. Both SOM and Softstar are committed to high-quality USA-based production, upholding sustainable practices, and fostering strong relationships with their customers and team members. With Softstar’s acquisition of SOM in 2025, Olie and Nathalie continue to partner with Softstar going forward in a supportive consulting role.
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