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  1. The New Shoe Year Starts Now! Introducing Soft Star's 2014 Collection

    The New Shoe Year Starts Now! Introducing Soft Star's 2014 Collection

    New Year’s may have already passed for Times Square and the Chinese calendar, but Soft Star is just getting ready to celebrate. When February winds down and spring approaches, it’s time for us to introduce our new 2014 shoe collection! The fashionista elves in our shop have worked hard deciphering the mysteries of our color […]

  2. LITE Turquoise has Landed! New Leather Color for Soft Star RunAmocs

    LITE Turquoise has Landed! New Leather Color for Soft Star RunAmocs

    Elf Hava and Co-Owner Larkin stretch out our first hide of LITE Turquoise. You may recall that last fall we asked customers to vote on a new perforated leather color for our RunAmocs. It was a narrow race between LITE Turquoise and LITE Purple, but Turquoise took the lead in the end. Our first hide […]

  3. Help Us Pick a New Leather Color

    Help Us Pick a New Leather Color

    As we look ahead to the 2014 season, we’ve decided to add another LITE (perforated) color to our leather collection. The leather elves, however, are torn between two colors and they’d like your help with the decision. The colors in question are LITE Turquoise and LITE Purple. Bear in mind, this perforated leather will only […]

  4. First Sneak Peek at the New Soft Star Ballet Flat!

    First Sneak Peek at the New Soft Star Ballet Flat!

    Gwen, one of our innovative designer elves, has been hard at work on her latest creation. She’s putting the final touches on a project we’ve been dreaming about for a long time: the Soft Star ballet flat! Our new ballet flat will be offered in a variety of materials, colors and motifs. We’re now excited […]

  5. Take Our Survey to Win a $50 Soft Star Gift Card!

    Take Our Survey to Win a $50 Soft Star Gift Card!

      We want your feedback! Our shoe designers are busy thinking about their next creations, and they need your help. We’ve put together a short survey that will only take a couple minutes to complete and we would love to get your input. This is your chance to tell us what you think of our […]

  6. Sneak Peek at New Shoes for Women and Men - Vote for a Name!

    Sneak Peek at New Shoes for Women and Men - Vote for a Name!

    We have a special treat for all of our Soft Star fans. As some of you may know, we’ve been working on a Mary Jane shoe design that features an interior seam for a classier look.  This fashionable shoe, the Merry Jane Metro, is almost ready to launch and we’re excited to show you the […]

  7. Playday 2.0 – Vote for Your Favorite New Shoes!

    Playday 2.0 – Vote for Your Favorite New Shoes!

    As some of you may recall, the Soft Star elves held our first playday back in March. We liked it so much we decided to try it again! Last week, we closed our shop for half a day and encouraged everyone to work on a new shoe design. Once again, we were both surprised and […]

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