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Elf Hava and Co-Owner Larkin stretch out our first hide of LITE Turquoise. You may recall that last fall we asked customers to vote on a new perforated leather color for our RunAmocs. It was a narrow race between LITE Turquoise and LITE Purple, but Turquoise took the lead in the end. Our first hide of the new leather arrived...
As we look ahead to the 2014 season, we've decided to add another LITE (perforated) color to our leather collection. The leather elves, however, are torn between two colors and they'd like your help with the decision. The colors in question are LITE Turquoise and LITE Purple. Bear in mind, this perforated leather will only be used for our current...
Gwen, one of our innovative designer elves, has been hard at work on her latest creation. She's putting the final touches on a project we've been dreaming about for a long time: the Soft Star ballet flat! Our new ballet flat will be offered in a variety of materials, colors and motifs. We're now excited to share with you the...
We want your feedback! Our shoe designers are busy thinking about their next creations, and they need your help. We've put together a short survey that will only take a couple minutes to complete and we would love to get your input. This is your chance to tell us what you think of our product and which shoe designs...
We have a special treat for all of our Soft Star fans. As some of you may know, we've been working on a Mary Jane shoe design that features an interior seam for a classier look. This fashionable shoe, the Merry Jane Metro, is almost ready to launch and we're excited to show you the first photo if it, fresh...
As some of you may recall, the Soft Star elves held our first playday back in March. We liked it so much we decided to try it again! Last week, we closed our shop for half a day and encouraged everyone to work on a new shoe design. Once again, we were both surprised and pleased with what our staff...
Updated 8/24/12: WE HAVE A NEW ELF!!! Guessing for the baby name is officially over. And the winner is... Shel! Congratulations to Phoebe, Joel & Nancy—the three winners who correctly guessed his name. Each of them received a $50 Softstar gift certificate. Thanks to everyone who participated and gave Shel such a grand welcome! Mother and son are doing great...
