Gwen has been with Soft Star Shoes just a short 18 months - and taken the Elf workshop by storm designing both the RunAmoc Dash and Mary Jane styles.  She is a bright and joyful presence in shop, with insatiable curiosity and an uncanny ability to take ideas from concept to prototype in an afternoon.  Gwen started as a fashion designer with...

Here is another glimpse at our new Mary Jane shoe! This week in the workshop we finished making our sample Mary Jane. Before we send our patterns off to our die maker, we need to make the shoe's pattern in every size is perfect. Speaking of sizes, we are happy to announce we will offer the Mary Jane in women...

The Elves have been working hard this summer creating an adult Mary Jane style. Our goals is to have a soft, flexible and lightweight shoe that works great for everyday casual wear. Here is a sneak peek we want to share with you. This particular pair is sapphire blue. The initial feedback from our Elven testers is that they are...

By popular reqeust, we hope to introduce a fun, new Mary Jane style by the end of this month. We have been prototyping a couple different designs on our own kids for comfort/fit and have the basic patterns ready, but would love some input on the finishing touches. If you feel like sticking your finger in the design process, please...