New Shoe Coming Soon - Help Us Pick a Name!
We're getting close to the release of our new chukka-style shoe, and from all the emails and comments we've received we know you're as excited about it as we are!
Our designers are cranking out prototypes for testing and finishing up the final tweaks. We're right on track for an early fall release, but we've hit a common stumbling block: the name.
Around the shop we've just been calling this new design the Chukka. While it fits the style of the shoe, we're afraid that term is already overused in the fashion world and we're considering a more unique identifier. Our next favorite suggestions are Hawthorne or Mazama, which are both references to our Pacific Northwest region.
Is there a name you like best? We want to know!
Select your preference below and click the VOTE button:
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- Soft Star Style Bulletin: Chukkas Are Coming!
- Need to Spice Up Your Shoes? Introducing a Rainbow of New Colors
- Time to Play! Elves Have Fun and Get Creative at Spring 2015 Playday
Martin is a lifelong runner who began wearing minimalist shoes over 10 years ago when he found they alleviated his chronic foot pain, which eventually disappeared completely. He further studied proper running form through a series of workshops taught by Correct Toes inventor, Dr. Ray McClanahan DPM. Martin has collaborated with several health care professionals to collect and share peer-reviewed studies that show the benefits of minimalist footwear. In his personal life, Martin loves living in the Pacific Northwest because it allows him to enjoy a variety of outdoor activities year-round, including hiking, cycling, rock climbing, surfing and snowboarding.
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