We have an ongoing dilemma at our workshop because we're never quite sure how to describe our shoes. For almost three decades we've simply said we make minimal shoes for children, but the barefoot running craze of recent years has introduced a whole new world of nomenclature with terms like "barefoot shoes," "minimalist shoes," 'transition shoes," "zero-drop" and "foot coffins...

It has now been one whole year since we released our Dash RunAmoc. The elves celebrated the event by looking back at the history and evolution of the Dash model. Way back in the early 2010s, Soft Star released what is now known as the Original RunAmoc. At that time, nobody in all of elfdom had any idea how popular...