Softstar Blog

  • RunAmoc DASH - Sneak Peek!

    Posted on May 6, 2011 by C.Elf.O Tricia

    Thanks to everyone who voted on stock colors for our new RunAmoc DASH. We appreciated all the input!  For those of you who preferred black - you'll be happy to know a lot of people agreed with you. Here are our two new stock shoes which will launch on May 25th!
    RunAmoc... [click title to read more]

    There have been 4 comment(s)

  • RunAmocs celebrate one year anniversary!

    Posted on April 28, 2011 by C.Elf.O Tricia

    It's hard to believe that we started selling RunAmocs one year ago today, what a fun year it's been!
    When RunAmoc first came out, we said we would be delighted if 100 pairs sold over the course of the upcoming year. We never imagined the shoes would become our most popular... [click title to read more]

    There have been 5 comment(s)

  • Just in Time for Spring Holidays!

    Posted on April 23, 2011 by C.Elf.O Tricia

    I love our Soft Star Buttercup mocs almost as much as my Easter basket. I've had this basket since I was a baby and it always makes me smile when it comes out of the closet to signal Spring is Here!
    Check out these ultra-soft lambskin mocs in 7 pastel colors... [click title to read more]

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  • What's Your Vote? A Sneak Peek at New RunAmoc

    Posted on April 11, 2011 by C.Elf.O Tricia

    The new 2011 RunAmoc is almost here... just a few more tweaks! This is a sneak peek at the new version which will debut in May.

    We are trying to decide on the in-stock color scheme. Which do you prefer?

    There have been 13 comment(s)

  • Soft Star Featured in Barefoot Running Book

    Posted on March 31, 2011 by C.Elf.O Tricia

    We were tickled this week to learn we are featured in Michael Sandler's top selling book: Barefoot Running: How to Run Light and Free by Getting in Touch with the Earth. Michael and co-author Jessica Lee were kind enough to send the Elves our very own autographed copy - very... [click title to read more]

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  • New 2011 Colors have Arrived!

    Posted on March 30, 2011 by C.Elf.O Tricia

    The Elves are hard at work making our new line of 2011 stock shoes! Check out our website to see the full line of new styles. We have many fun colors, including the youth sized pewter Rambler and the sunset colored sandals featured here.

    RunAmoc Fans-- no changes yet - but... [click title to read more]

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  • Holy Scrap!!!

    Posted on February 23, 2011 by C.Elf.O Tricia

    Ricky Nunn wins the "most efficient" and "biggest" use of scrap leather with his mosaic quilt. Made entirely from Soft Star Shoes leather scraps, the quilt measures 6 feet by 6 feet and weighs 15 lbs. Ricky made it on his home sewing machine - it took just 2... [click title to read more]

    There have been 4 comment(s)

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