The Brazilian based running magazine, Contra Relogic, did a review of minimal running shoes including the RunAmoc LITE. Luckily Elf Val comes from Brazil so could translate the Portuguese for us! According to Val, the feedback was very positive and once the reviewer got over how the shoes look (he... [click title to read more]
Posted on November 18, 2010 by C.Elf.O Tricia
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Posted on November 18, 2010 by larkinelf
Elf Hava has been busy working on our 2011 stock colors and here is a quick peak at her cart in progress.
Hope you see something that catches your eye!
Soft Star Shoes is a family friendly company located in Corvallis, Oregon. Viewpoints in this blog are those of individual workshop elves... [click title to read more]
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Posted on November 16, 2010 by larkinelf
Last week we invited Jane, a massage therapist, to come in to talk about how to keep our bodies healthy and limber when we are making all those fantastic shoes. It's pretty easy to get locked in one position and start to feel pain when sewing... Who would want that... [click title to read more]
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Posted on November 16, 2010 by C.Elf.O Tricia
October was a joyous month at Soft Star Shoes as we celebrated the birth of two new elves...
Trish and Sal had a baby girl in mid-October, and Naomi and Val had a baby boy on Halloween. Grandpa Tim could not be more proud of his first Grand baby!
Love this photo... [click title to read more]
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Posted on October 13, 2010 by C.Elf.O Tricia
The November issue of The Oprah Magazine is now out. The "Adam Says" feature on page 90 introduces the concept of barefoot running. One of the minimal running shoes pictured is a custom Soft Star RunAmoc in lime green and ultra blue. When asked for samples, the Elves included... [click title to read more]
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Posted on October 12, 2010 by C.Elf.O Tricia
A few weeks back we posted the blog below asking for feedback on a Winter running / walking shoe. Thanks to everyone for the great comments!
We have spent a lot of time considering your feedback and testing the shoe only to reach the conclusion that our design is not ready... [click title to read more]
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Posted on August 20, 2010 by larkinelf
Recently we have seen a new elf running around the shop. We usually spot her / him first thing in the morning after a quiet night. I was lucky and caught the elusive elf on film this morning. We are hoping we have a new shoemaker setting up camp!
The problem... [click title to read more]
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