• Oprah Magazine features RunAmocs

    Posted on October 13, 2010 by C.Elf.O Tricia

    The November issue of The Oprah Magazine is now out. The "Adam Says" feature on page 90 introduces the concept of barefoot running. One of the minimal running shoes pictured is a custom Soft Star RunAmoc in lime green and ultra blue. When asked for samples, the Elves included... [click title to read more]


    There have been 2 comment(s)

  • Winter Running / Walking Shoes - Updated

    Posted on October 12, 2010 by C.Elf.O Tricia

    A few weeks back we posted the blog below asking for feedback on a Winter running / walking shoe. Thanks to everyone for the great comments!
    We have spent a lot of time considering your feedback and testing the shoe only to reach the conclusion that our design is not ready... [click title to read more]


    There have been 49 comment(s)

  • Who is that elf?

    Posted on August 20, 2010 by larkinelf

    Recently we have seen a new elf running around the shop. We usually spot her / him first thing in the morning after a quiet night. I was lucky and caught the elusive elf on film this morning. We are hoping we have a new shoemaker setting up camp!
    The problem... [click title to read more]


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  • Recycling Update

    Posted on August 4, 2010 by larkinelf

    A few months back we had Julie from our local garbage disposal company come talk to us about ways to reduce waste in our shop. In general we are doing the right things, but we asked her for ideas on the leather and soling scraps. She gave us a couple... [click title to read more]


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  • Boots on the Beach

    Posted on July 26, 2010 by C.Elf.O Tricia

    Did you know that Ugg boots were made popular in the 80's by Australian surfers? They are great at warming your feet after hours in the ocean. I shouldn't have been surprised to learn that the friends and children of one of our favorite customers (professional photographers Ted and Debbie)... [click title to read more]


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  • Customer Profile: Eco-Runner

    Posted on May 31, 2010 by C.Elf.O Tricia

    We have very cool customers at Soft Star Shoes - but some are simply off the scale. Meet Sam Huber - founder, editor and on-the-move promoter of "Eco Runner". Since 2007 Sam has been promoting the concept of combining recreational running with collecting litter along the way. Simple, right? But... [click title to read more]


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  • Ultra Marathon in RunAmocs

    Posted on May 14, 2010 by C.Elf.O Tricia

    Our friend Donald surprised us over the weekend and ran the 50M Quicksilver race in his RunAmoc Lites! (Actually it was a bit more than 50 miles, but you'll have to read his blog for the full story at http://www.runningandrambling.com/2010/05/50-miles-in-moccasins-quicksilver-50m.html .
    The best part of the article (from our point of... [click title to read more]


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