Softstar Blog

  • Batman Visits the Elves

    Posted on March 2, 2010 by C.Elf.O Tricia

    We were VERY lucky to get a visit from a superhero today. Batman and Robin stopped in at the shop to make sure there were no bad guys hanging around. After checking that all was okay at Soft Star, the caped crusader zoomed off in the Batmobile to fight crime... [click title to read more]


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  • The Elves want to go green(er)!

    Posted on February 26, 2010 by C.Elf.O Tricia

    This week we had Julie from Allied Waste come talk to us about recycling. Julie was impressed with our shop... everything from using reusable cups/plates to us sorting our recycling. We had a handful of items we asked her about... can colored paper go in 'office' recycling? Or should it... [click title to read more]


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  • What's in a Name?

    Posted on February 23, 2010 by C.Elf.O Tricia

    Describing colors is the second hardest thing we try to do over the phone and on our website. Several years back we had a customer suggest using Crayon colors to help people figure out what the leather colors look like (you can read that post here).
    Another 'trick' I often use... [click title to read more]


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  • Soft Star in Parents Magazine

    Posted on February 21, 2010 by C.Elf.O Tricia

    Soft Star Shoes were recommended in the March 2010 Parents Magazine as a good shoe that mimics barefoot walking. The Goody Bag feature reads:
    "The theory that going sans kicks is healthiest for feet was popularized when runners ditched their sneakers and found they ran faster and got fewer injuries. Now... [click title to read more]


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  • Biking with Coffee

    Posted on February 19, 2010 by C.Elf.O Tricia

    We recently added a new benefit at Soft Star Shoes where we provide employees who use bicycle transportation a monthly bike maintenance allowance. I have always been impressed with how dedicated Hava is to biking to work each day, but yesterday she really surprised me when I saw her pull... [click title to read more]


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  • Welcoming Notes...

    Posted on February 16, 2010 by C.Elf.O Tricia

    Here is one heart-warming example of how wonderful it is to have integration of our work and family life. This chalkboard welcome sign was made by Elf Sherilyn's son to greet customers as they come up the stairs. We love that our children are welcome and frequent visitors in... [click title to read more]


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  • Custom Baby Moccasins for Baby Olive

    Posted on February 14, 2010 by C.Elf.O Tricia

    Elf Hava designed these adorable baby shoes for a friend with a new baby named (you guessed it) - Olive! They were soooo cute, had to share! They feature our newest suede color in the back - moss green. We plan on using a lot of this color in our... [click title to read more]


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