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Trish has been an entrepreneur, marketer and maker ever since she crushed her first lemonade stand at age five. Growing up in rural Wisconsin, she spent many summers running barefoot with her sisters. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear.
Trish relishes evolving the company to grow stronger and more competitive with each passing year. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences. Trish enjoys spending time with her family, dogs and ducks on their property in Oregon and loves the proximity to both surf and snow. She has a background in Engineering Physics and an MBA from the University of Chicago.
As we head into 2023, all of us here at Softstar want to thank you for a terrific year! Here a few highlights looking back. New Shoes The Elves are always designing new styles and improving old ones based on customer input, and 2022 was no different. Due to supply chain disruptions, we had to adjust our expectations a little, but...
After 17 years, the esteemed and talented Elf Larkin is hanging up her scissors and spreadsheets as she and her family are moving to new adventures in Malaysia.