Trish has been an entrepreneur, marketer and maker ever since she crushed her first lemonade stand at age five. Growing up in rural Wisconsin, she spent many summers running barefoot with her sisters. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear. Trish relishes evolving the company to grow stronger and more competitive with each passing year. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences. Trish enjoys spending time with her family, dogs and ducks on their property in Oregon and loves the proximity to both surf and snow. She has a background in Engineering Physics and an MBA from the University of Chicago.

  1. How to Spot the Best Wide Toe Box Shoes

    How to Spot the Best Wide Toe Box Shoes

    Discover the key design factors that set apart the best wide toe box shoes for healthy feet. Sole width isn't everything!
  2. Innovations in Regenerative Clothing

    Innovations in Regenerative Clothing

    Softstar recently met with Inversa, a company that sells the skins of harmful invasive species that can be used for regenerative clothing.
  3. Do Barefoot Shoes Improve Kids' Foot Development?

    Do Barefoot Shoes Improve Kids' Foot Development?

    A recent study using Softstar shoes found that minimalist shoes help lead to positive foot development and increase foot muscle size in kids.
  4. Softstar's 2022 Year in Review

    Softstar's 2022 Year in Review

    As we head into 2023, all of us here at Softstar want to thank you for a terrific year! Here a few highlights looking back. New Shoes The Elves are always designing new styles and improving old ones based on customer input, and 2022 was no different. Due to supply chain disruptions, we had to adjust our expectations a little, but...
  5. Semoga Selamat Perjalanam, Elf Larkin! 

    Semoga Selamat Perjalanam, Elf Larkin! 

    After 17 years, the esteemed and talented Elf Larkin is hanging up her scissors and spreadsheets as she and her family are moving to new adventures in Malaysia.
  6. When is Amazon Prime Day 2022?

    When is Amazon Prime Day 2022?

    Why do we care when Amazon Prime Day is? Because Softstar wants to offer you an alternative: to shop small and sustainable during our coinciding sale.
  7. Solace for Our Soles

    Solace for Our Soles

    The Covid-19 pandemic has been devastating and stressful, but some unexpected foot health benefits may have emerged from spending more time at home.

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