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  • A Better Way to Tie Your Shoes (I've Done it Wrong My Whole Life!)

    Posted on May 20, 2015 by Elf Martin

    You would think that, given my age (let's just say I grew up with Thundercats) and the fact that I work at a shoe workshop, I would have become proficient at tying my shoes. I sure thought so. The fact that my laces came untied while walking from time to... [click title to read more]


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  • Introducing "Ponyhair" Cheetah Print Sandals

    Posted on May 15, 2015 by Elf Martin

    Elf Sarah, showing how much she loves our new leather hide.
    Elf Sarah definitely has a flare for fashion. She is always dressed to the nines, she keeps us abreast of the latest trends and it's her input that led to the development of the stylish Fitting leather tassel fobs sold... [click title to read more]


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  • It’s “Celebrate Exploration Day” Here at Soft Star!

    Posted on May 13, 2015 by Elf Jana

    We’re commemorating two major historical events, both involving trailblazing into uncharted territory.
    On May 14, 1804, Lewis and Clark's Corps of Discovery embarked on a two and a half-year expedition, from St. Louis, MO, to the Pacific Ocean, and back again. All American school children have heard the story of the... [click title to read more]


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  • Work Hard, Play Harder…Run Hardest?

    Posted on April 30, 2015 by Elf Jana

    Why rarajipari just might push ultrarunning to the next level. 
    I sincerely enjoy running. Not ultra-running mind you, but I regularly log 8 miles before heading to work in the mornings and those miles are often the most serene part of my day. Corvallis, Oregon is a beautiful little city by... [click title to read more]


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  • Transitioning to Barefoot Health PLUS RunAmoc Giveaway!

    Posted on April 28, 2015 by Elf Martin

    Did you know April is National Foot Health Awareness Month? What better way for us to celebrate than by helping you make your feet happy?

    With the weather warming and springtime blooming, more people are going outside and getting active. It’s a great time to be mindful of your feet, which... [click title to read more]


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  • UFC Champion Carlos Condit Tries Soft Star Shoes

    Posted on April 21, 2015 by Elf Martin

    We were excited this week to learn that UFC champion Carlos Condit wears our shoes!

    Carlos Condit in Soft Star Moc3 RunAmocs
    Condit is an American mixed martial artist competing in the welterweight division of the Ultimate Fighting Championship. He is the former interim UFC Welterweight Champion and a former WEC Welterweight... [click title to read more]


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  • Mom and Career Elf

    Posted on April 16, 2015 by Elf Tesla

     
    “Being a Mom has made me so tired. And so happy” –Tina Fey
    When customers call our workshop, many of you ask me about Sage and how things are going. Some of you have even heard her chattering in the background as I answer your sizing questions. I wanted to let... [click title to read more]


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