We're Staging a Flip-Flop Intervention!
Our Solstice sandal brings health and style back to summer footwear
Softstar followers know that we care deeply about sustainability. Over the course of our 30 years in business, the company has committed itself to promoting the health and well-being of the planet and all its inhabitants.
However, there is one species Softstar hopes to drive to extinction: the flip-flop.
While barefoot-lovers worldwide have long looked to flip-flops for no-frills, warm-weather footwear, research indicates that the toe clenching, side-to-side rocking motion needed to keep them on one’s foot can lead to lasting joint damage and pain. In her most recent book, Whole Body Barefoot, biomechanist Katy Bowman cautions that when we wear non-secured shoes like flip-flops, slides, and backless slippers, we must “work our muscles unnaturally to keep them on”. This “clenching” habit inhibits natural gait, shortens toe muscles, and can lead to deformities like hammertoe over time.
Yes, we know you love your old foam-and-rubber friends...but they probably aren't loving you back!
Happily, we offer an irresistible alternative designed to help customers kick the habit. Our top-selling adult “Solstice” sandal debuted last April to an enthusiastic reception from our customers, who have found it to be stylish, durable, and so comfortable that it “feels like wearing slippers.” As with all of Softstar’s handcrafted shoes, the Solstice’s sleek design taps into with a rising worldwide demand for healthier, more minimal footwear.
This year, we put a fresh twist on the Solstice by re-releasing it with a new Flora motif, a flower-petal detail on the shoe’s upper available in pre-selected or Design-Your-Own colors. We wanted to share our new design with the world, so we sent out some pairs to some lovely and talented blogger/product testers; you can check out the reviews at This West Coast Mommy and Happy Strong Home!
The Solstice is available in colors ranging from earth tones to bright turquoise. With free First-Class USPS shipping to the US and Canada, you can start enjoying a beautiful, healthful pair of sandals just in time for your next summer adventure!
Already rocking a pair? We'd love to hear about your experience!
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Jana is a marketing strategist, writer, and editor passionate about promoting businesses making a positive impact. She holds a Master’s of Business Administration with a Sustainability emphasis, and she has proudly put her training and experience to use connecting health seekers with brands and services that improve their lives. Her specialities include copywriting, brand development, content strategy, on-page SEO, and social media. She lives in Eugene, Oregon with her husband, toddler, adorable dog, and well-fed cat.
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