Soft Star does not offer wholesale or dropship services at this time. If your business has a web presence with a customer base that would be interested in our product, we encourage you to check out our affiliate program. Approved brick & mortar retailers may resell our product, but there are no discounts off our retail prices.
Our desire to manufacture and source materials locally in the USA is what drives our direct-to-customer strategy. Our labor costs are 10-25x that of the average footwear manufacturer and our environmentally responsible material costs are 3-5x. The only way Soft Star could participate in the wholesale market while locally sourcing our labor and materials would be to greatly increase our current prices. As devoted shoe elves, we do not want to make shoes that we ourselves could never afford. In order to offer reasonable retail prices, Soft Star shoes are only sold directly from our workshop via our webstore or in our local showroom. We also enjoy working directly with our customers so we can continue to offer our high standards of customer service and customization.
Happily for us, Soft Star is not just about a bottom line—it is our lives' work and as such we want it to embody our values. When we looked at exporting our manufacturing or using cheaper materials, we saw how it would compromise our values by participating in markets which exploit workforces, ignore cultures, degrade environments and spiral increases in inequality. We are proud to handcraft a product that is rooted in fair trade and green initiatives. Read more information on our efforts to make the world a better place.