In the Workshop

The happenings in the Soft Star workshop.

  • A Visitor from Afar

    Posted on February 24, 2015 by Elf Martin

    We had a special guest at our workshop last week. Mikko, a long-time customer from Finland, came to visit the elves!

    Mikko's RunAmocs on one of his colder running days in Finland: -25°C (-13°F)
    Several years ago, Mikko went on a search to find natural, minimalist shoes for himself and his family... [click title to read more]


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  • Guess the Name of Our New Blue Leather Color to Win a FREE Dash RunAmoc!

    Posted on January 21, 2015 by Elf Martin

    UPDATED 1/23/15: Our name guessing contest has now ended. The official name of our new blue leather color is... [drumroll]... Deep Blue Sea!

    Congratulations to Jennifer for being the first person to guess. She won a free pair of the Deep Blue Sea Dash RunAmocs shown in the photo below.
    Since we... [click title to read more]


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  • Help Us Name Our New Pink Leather

    Posted on January 15, 2015 by Elf Martin

    We're getting ready to release our 2015 collection colors, which makes for a busy time in our workshop. We have some snazzy new colors and color combinations we think you'll be excited to see.
    One of our new colors, already available on our website, is a rich, robust shade of pink... [click title to read more]


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  • Super Bowl Showdown Sweepstakes: Win a FREE Pair of Moccasins in Your NFL Team Colors!

    Posted on January 5, 2015 by Elf Martin

    It's still several weeks away, but we're already excited about the big game!
    This year, we're celebrating the Super Bowl in style by giving away FREE Roo moccasins in your favorite NFL team colors (or whatever team you'd like to represent). We'll pick a winner every Friday until the Super Bowl... [click title to read more]


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  • Happy New Year with Gratitude

    Posted on December 31, 2014 by Tricia

    Yesterday was filled with the bustle of doing year-end inventory and cleaning out the workshop "drawers," so to speak. Having a clean, organized workshop always feel so good! We even finished up early—much to the delight of my four-year old who was tearing it up in the showroom. This gave... [click title to read more]


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  • Ready for the New Year! Highlights of 2014

    Posted on December 29, 2014 by Elf Martin

    It's hard to believe, but another year has already come to an end. 2014 was a good one for us, and we hope it was for you, too. Our shoemaking elves had no shortage of laughs and adventures, and before we ring in 2015 we'd like to take a look... [click title to read more]


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  • Special Edition Snakeskin Print Shoes – Available for a Limited Time Only!

    Posted on December 11, 2014 by Elf Martin

    We have a special treat for all of our reptile-animal-print-shoe lovers out there (you know who you are). Tim managed to get his hands on some unique leather hides textured and dyed to resemble snakeskin!
    We're now excited to offer a special holiday treat: snakeskin print adult Metros shoes and baby... [click title to read more]


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