Tag Archives: video

  • New Primal RunAmocs Put to the Test in Canada's National Parks

    Posted on October 18, 2017 by Elf Martin

    We hope you're as excited as we are about the release of our brand new Primal RunAmocs! Our skilled shoe designers have been hard at work on this style to give you the most natural toe-spreading foot shape possible.
    Shop Primal RunAmocs
    For several months now, we've been testing prototypes of this... [click title to read more]

    There have been 3 comment(s)

  • Soft Star is Moving! Watch Us (Literally) Raise the Roof On Our New Oregon Workshop [VIDEO]

    Posted on May 28, 2015 by Elf Martin

    We've made a lot of fond memories at our cozy Corvallis workshop. So many shoes were designed and built here, several school field trips have come through to see our elves at work and we'll never forget the time Gwen accidentally set fire to a Phoenix boot (the irony was... [click title to read more]

    There have been 3 comment(s)

  • A Better Way to Tie Your Shoes (I've Done it Wrong My Whole Life!)

    Posted on May 20, 2015 by Elf Martin

    You would think that, given my age (let's just say I grew up with Thundercats) and the fact that I work at a shoe workshop, I would have become proficient at tying my shoes. I sure thought so. The fact that my laces came untied while walking from time to... [click title to read more]

    There have been 4 comment(s)

  • 5th Graders Meet the Elves for Genius Hour Hangout

    Posted on January 20, 2015 by Elf Martin

    Have you ever heard of Genius Hour? It's an educational movement that allows students to explore their own passions and encourages creativity in the classroom. Basically, students have one hour to do their own research on a non-Googleable topic that interests them.
    Last week, we had an opportunity to participate in... [click title to read more]

    There have been 2 comment(s)

  • Rocket Shoes!

    Posted on February 13, 2014 by Elf Martin

    We received a wonderful fan photo recently from Danielle in Buffalo, New York. She sent us an adorable picture of her son William in what he calls his "rocket shoes," along with a link to a video by Gustafer Yellowgold. The song, appropriately titled "Rocket Shoes," is too good to... [click title to read more]

    There has been 1 comment

  • Maker's Wild Documentary: Go Behind the Scenes at Soft Star Shoes

    Posted on May 9, 2013 by Elf Martin

    Several weeks ago, we were approached by a group of young documentary filmmakers who were interested in our company background and shoemaking process. They were working on a project to profile companies handcrafting goods in the Pacific Northwest and asked if they could visit us and film the action in... [click title to read more]

    There has been 1 comment

  • The Moc3 Minimal Running Shoe by Soft Star - coming June 23rd!

    Posted on June 10, 2011 by Guest Post

    Coming June 23 to www.softstarshoes.com!  The Moc3 is an exciting new shoe designed by veteran running shoe expert, Mike Friton.  Mike has over 25 year experience in shoe design and technology, and is currently teaching shoe design at the Portland Art Institute.  An avid runner, he spent his early years working in Bill... [click title to read more]

    There has been 1 comment

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