Sizing Update It's a busy day at the Soft Star workshop! The elves are working hard this morning to roll out some long-awaited changes. For several months now, we've researched our sizing scale to see how it compares to standard shoe sizes. The result: we found some opportunities for improvement in our larger adult shoes. Our designers have worked hard...

One of the most common concerns we hear from parents is the question of how quickly kids' feet grow. They want to ensure the shoe they are buying will last before their child outgrows them. Toddler years can be a difficult time for sizing feet. Many kids seem to need new shoes every few months. Our experienced customer service elves...

We elves very much enjoy the connections we have with our customers. It makes our work more satisfying and rewarding, but it also helps us grow as a company. As a small Oregon-based business, we don’t have an advanced testing facility or a team of researchers analyzing data. Instead, we rely on our customers’ feedback for ideas on how to...