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Our new Solstice sandals are now available and selling like hotcakes! To celebrate the release of our latest shoe design, as well as the beginning of a beautiful spring season, we're excited to announce our latest giveaway. Enter now to win a free pair of our adult Solstice Sandals in the color of your choice, PLUS a free pedicure! If...
They're finally here... Adult sandals have been on our wish list for a long time. Our shoe designers have been hard at work developing an open toe version of our popular Merry Jane (more complicated than it sounds) and their efforts have now paid off. Our new Adult Solstice Sandal will be available next week on April 16, 2014! The...
New Year's may have already passed for Times Square and the Chinese calendar, but Soft Star is just getting ready to celebrate. When February winds down and spring approaches, it's time for us to introduce our new 2014 shoe collection! The fashionista elves in our shop have worked hard deciphering the mysteries of our color swatches to bring you a...
Gwen, one of our innovative designer elves, has been hard at work on her latest creation. She's putting the final touches on a project we've been dreaming about for a long time: the Soft Star ballet flat! Our new ballet flat will be offered in a variety of materials, colors and motifs. We're now excited to share with you the...
One of the most common concerns we hear from parents is the question of how quickly kids' feet grow. They want to ensure the shoe they are buying will last before their child outgrows them. Toddler years can be a difficult time for sizing feet. Many kids seem to need new shoes every few months. Our experienced customer service elves...
It's play time again! Twice a year, the Soft Star elves set aside an afternoon for a playday. This is an day in which we stop working and are encouraged to engage in a creative project of our choice. We're allowed to use the equipment and materials at Soft Star and our activities don't need to have anything to do...
As some of you may recall, the Soft Star elves held our first playday back in March. We liked it so much we decided to try it again! Last week, we closed our shop for half a day and encouraged everyone to work on a new shoe design. Once again, we were both surprised and pleased with what our staff...
