We were excited this week to learn that UFC champion Carlos Condit wears our shoes! Carlos Condit in Soft Star Moc3 RunAmocs Condit is an American mixed martial artist competing in the welterweight division of the Ultimate Fighting Championship. He is the former interim UFC Welterweight Champion and a former WEC Welterweight Champion, and he uses MovNat primal workouts to...

Elf Hava and Co-Owner Larkin stretch out our first hide of LITE Turquoise. You may recall that last fall we asked customers to vote on a new perforated leather color for our RunAmocs. It was a narrow race between LITE Turquoise and LITE Purple, but Turquoise took the lead in the end. Our first hide of the new leather arrived...

Today we were visited by our friend Mike Friton and his colleague Bill Cass. Both Mike and Bill are artisans with amazing backgrounds in shoe design, costume/set design, manufacturing and textiles. Both men also have a deep passion for Made in USA business models. Mike is the designer of the Moc3, and you can learn more about his philosophy in...

Fans of the LITE perforated leather we use for our RunAmocs will be pleased to hear that we have have replaced our LITE Brown color with our new LITE Chocolate! Moc3 in LITE Chocolate This new color is darker and richer than its predecessor. Best of all, it now matches our popular smooth or suede chocolate leather (a common request...

In preparation for the release of our Moc3, we asked three active individuals to test our shoe and provide feedback. Our testers are a very important part of the Moc3 production process. Recently two of our testers, Donald Buraglio and Andrew Mebane, talked with us about their experience testing our shoes. Here are their responses. How did you become a...

Donald Buraglio is a busy guy.  In between running ultras, writing columns and analyzing the latest minimal footwear (ours included), he took National Geographic writer Stuart Thorton on a tour of his Caramel Valley trails to discuss his passion for endurance running.  Happily for us, Donald was sporting the latest pair of Moc3 prototypes.  Thorton dubbed Donald "Moccasin Man" ... makes an elf smile. You...

Coming June 23 to www.softstarshoes.com!  The Moc3 is an exciting new shoe designed by veteran running shoe expert, Mike Friton.  Mike has over 25 year experience in shoe design and technology, and is currently teaching shoe design at the Portland Art Institute.  An avid runner, he spent his early years working in Bill Bowerman's laboratory and with elite runners.  With a background in...