Here at Soft Star we are always looking for ways to improve the customer experience.  We began to notice confusion with the the "brown" suede leather. So we decided to change the name from "brown" to "honey". The actual color has not changed, but we thought "honey" better describes the color of the leather.

The Elves are hard at work making our new line of 2011 stock shoes! Check out our website to see the full line of new styles. We have many fun colors, including the youth sized pewter Rambler and the sunset colored sandals featured here. RunAmoc Fans-- no changes yet - but our updated version of RunAmoc is due out in...

At the end of last year we came across the most amazing shiny leathers. They are buttery soft and come in great colors. We couldn't help ourselves and are now carrying all the available colors! Since they are so soft, they can be used on moccasins... something we couldn't offer with our previous shiny leathers. You will find them on...

Describing colors is the second hardest thing we try to do over the phone and on our website. Several years back we had a customer suggest using Crayon colors to help people figure out what the leather colors look like (you can read that post here). Another 'trick' I often use is comparing the color of the leather to a...

Kahlil, my oldest son, is now three and he has been picking out his shoe colors for about a year now. Much to my husbands chagrin, Kahlil LOVES shiny red and blue shoes. They are flashy! And they work great with Kahlil's cape and superhero mask... he zooms around the grocery store and saves strawberries in distress like no one...

Little Noah and friend stopped by last week on St. Patrick's Day all decked in green to pick up their custom sandals for a warm weather vacation. Green must have been on his Mom's mind the previous week when she designed them... I couldn't resist a photo! Tim is looking on. Soft Star Shoes is a family friendly company located...

A few months ago I was talking to a customer on the phone. She was asking for more description of a leather color. It is pretty hard to describe colors in a way that is meaningful since it's such a visual attribute. You really just need to SEE it. And then she had a brilliant idea... tell people what crayon...