1. A Bittersweet Farewell to Elf Keoni

    A Bittersweet Farewell to Elf Keoni

    We bid farewell to a very creative elf yesterday. Keoni, one of our trusty and talented seamstresses (or as he called himself, a seamster) will soon be finishing school and has left Soft Star to start the next stage of his life. His last day at our shop was yesterday, and when we opened the doors this morning we found...
  2. WANTED: Baby Name Ideas... and Fast!

    WANTED: Baby Name Ideas... and Fast!

    Updated 7/23/24: THE NEW ELF HAS ARRIVED!!! Tesla gave birth to a beautiful baby girl weighing 7lb 9oz. Mother and daughter are both doing great. Thanks to everyone for all the great name suggestions. The final name is... SAGE! Original Post: Many of you know Elf Tesla as the friendly voice that usually answers the phone when you call us...
  3. New Elf on the Way... Guess the Name for a $50 Gift Card!

    New Elf on the Way... Guess the Name for a $50 Gift Card!

    Updated 8/24/12: WE HAVE A NEW ELF!!! Guessing for the baby name is officially over. And the winner is... Shel! Congratulations to Phoebe, Joel & Nancy—the three winners who correctly guessed his name. Each of them received a $50 Softstar gift certificate. Thanks to everyone who participated and gave Shel such a grand welcome! Mother and son are doing great...

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