Where do your Softstars take you? We have asked this question throughout the years and many customers have answered. We’ve heard countless stories—and seen many breathtaking photos—about adventures they’ve had in our shoes. In fact, that’s how our RunAmoc line was born: customers began telling us stories of running long races in our moccasins and that got us thinking! Most...

Before we say goodbye to 2012, we'd like to give one last shout of thanks to everyone who sent us photos of their Soft Stars this year. We received hundreds of photos from around the world showing people using our shoes for running, hiking, tree climbing, tromping around the playground and snuggling up at home. Here's a glimpse at just...

We elves very much enjoy the connections we have with our customers. It makes our work more satisfying and rewarding, but it also helps us grow as a company. As a small Oregon-based business, we don’t have an advanced testing facility or a team of researchers analyzing data. Instead, we rely on our customers’ feedback for ideas on how to...