Why do we care when Amazon Prime Day is? Because Softstar wants to offer you an alternative: to shop small and sustainable during our coinciding sale.

Summer isn't over yet, but our showroom is starting to fill up with families shopping for shiny new classroom shoes. That means the first day of school will be here before we know it! While you're shopping for new backpacks, notebooks and crayons, be sure to check out our back to school sale on popular classroom shoes. And for an...

The winter international competition is here, and we just can't contain our excitement! (Due to trademark restrictions, we can't use the "O" word.) We know it's not just competing athletes who strive to do their best, so we're celebrating the 16-day event with a giveaway for you! Whether you're working, parenting, studying or chasing your own fitness goals, we think you deserve...

While we're not quite ready for summer to be over, school season is definitely here. The local showroom at our workshop is filling up with parents searching for that elusive perfect fit of classroom shoes (enough growing room to last until spring, but not too big to trip while running). The beginning of the school year can be an exciting...

Summer officially starts this week, and what better way to kick it off than with a grand adventure giveaway! We want to help you have a memorable and active summer. That's why we're giving one lucky winner the ultimate outdoor gear prize package: Win a $500 gift card for Patagonia, plus a $500 gift card for Softstar Shoes! These gift cards can be...

Had your fill of cookies, carols, and couch-surfing with the relatives? Ready to tackle those New Year's wellness resolutions, but not sure how to start? Getting active after the holidays is great, but you don't need to shell out for a gym membership when you've got the whole big, wide world as your playground! We've got the PERFECT belated gift to...

Note: trademark restrictions prevent us from using the "O" word in this post. The 2016 summer international competition is finally here, and we just can't contain our excitement! And who can blame us? We're a made-in-USA company, we LOVE encouraging people to be active and push their limits and we've even got a hometown swimmer competing this year in Rio! We know...