Tag Archives: born to run

  • Strong From the Ground Up SWEEPSTAKES: Win a Heart Rate Monitor and RunAmocs!

    Posted on December 29, 2015 by Elf Martin

    Did you (like us) overload on cookies this holiday season? Feeling a bit sluggish after marathoning the complete Star Wars saga last week? Are you entering the new year with resolutions to get active and undo some fruitcake damage?
    We know the feeling, and we want to help you bring out... [click title to read more]


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  • Work Hard, Play Harder…Run Hardest?

    Posted on April 30, 2015 by Elf Jana

    Why rarajipari just might push ultrarunning to the next level. 
    I sincerely enjoy running. Not ultra-running mind you, but I regularly log 8 miles before heading to work in the mornings and those miles are often the most serene part of my day. Corvallis, Oregon is a beautiful little city by... [click title to read more]


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  • Run Free Documentary Tells the Story of Caballo Blanco Like You've Never Heard it Before

    Posted on July 25, 2014 by Elf Martin

    "So wonderfully eerie watching the Horse come back to life. the full doc will mist your eyes." —Christopher McDougall, Author of Born to Run

    Most minimalist and barefoot runners have heard stories of the mysterious Micah True, better known by his handle Caballo Blanco (Whte Horse). Now, a new documentary gives... [click title to read more]


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  • Softstar Shoes at the 2014 Born to Run Ultramarathon

    Posted on May 13, 2014 by Elf Martin

    With springtime comes running, and with running comes... ULTRARUNNING!
    Softstar is very excited to be part of the 2014 Born to Run Ultramarthon this coming weekend. Caity McCardell, host of the Unapologetically Ultra podcast, has graciously provided us with the opportunity to sponsor her booth at the event, where she'll be... [click title to read more]


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  • Heading to Copper Canyon: Interview with Tom Norwood from Luna Sandals

    Posted on February 26, 2013 by Elf Martin

    Tom Norwood at the Orcas Island Ultra 50kThe Caballo run gained fame after the publication of Christopher McDougall's bestselling book Born to Run, in which McDougall chronicles his experiences in the canyons with Micah True (a.k.a. Caballo Blanco) and the Tarahumara Indians. Originally named the Copper Canyon Run, the race... [click title to read more]


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