1. Kick Off 2018 with Our Fit Feet GIVEAWAY!

    Kick Off 2018 with Our Fit Feet GIVEAWAY!

    Ah, December. The last month of the year (and usually the coldest) always tempts us to hibernate under our cozy covers with hot tea and a cookie or two instead of getting ourselves outside or to the gym. However, the good news is we are quickly approaching 2018 with an amazing opportunity to set new health goals for the New...
  2. Strong From the Ground Up SWEEPSTAKES: Win a Heart Rate Monitor and RunAmocs!

    Strong From the Ground Up SWEEPSTAKES: Win a Heart Rate Monitor and RunAmocs!

    Did you (like us) overload on cookies this holiday season? Feeling a bit sluggish after marathoning the complete Star Wars saga last week? Are you entering the new year with resolutions to get active and undo some fruitcake damage? We know the feeling, and we want to help you bring out your best. Before you drop hundreds of dollars on...
  3. Work Hard, Play Harder…Run Hardest?

    Work Hard, Play Harder…Run Hardest?

    Why rarajipari just might push ultrarunning to the next level.  I sincerely enjoy running. Not ultra-running mind you, but I regularly log 8 miles before heading to work in the mornings and those miles are often the most serene part of my day. Corvallis, Oregon is a beautiful little city by any standards, and I truly believe that the best...
  4. Run Free Documentary Tells the Story of Caballo Blanco Like You've Never Heard it Before

    Run Free Documentary Tells the Story of Caballo Blanco Like You've Never Heard it Before

    "So wonderfully eerie watching the Horse come back to life. the full doc will mist your eyes." —Christopher McDougall, Author of Born to Run Most minimalist and barefoot runners have heard stories of the mysterious Micah True, better known by his handle Caballo Blanco (Whte Horse). Now, a new documentary gives a unique inside perspective on his legendary life and...
  5. Softstar Shoes at the 2014 Born to Run Ultramarathon

    Softstar Shoes at the 2014 Born to Run Ultramarathon

    With springtime comes running, and with running comes... ULTRARUNNING! Softstar is very excited to be part of the 2014 Born to Run Ultramarthon this coming weekend. Caity McCardell, host of the Unapologetically Ultra podcast, has graciously provided us with the opportunity to sponsor her booth at the event, where she'll be recording all the action while raising money to support...
  6. Heading to Copper Canyon: Interview with Tom Norwood from Luna Sandals

    Heading to Copper Canyon: Interview with Tom Norwood from Luna Sandals

    Tom Norwood at the Orcas Island Ultra 50kThe Caballo run gained fame after the publication of Christopher McDougall's bestselling book Born to Run, in which McDougall chronicles his experiences in the canyons with Micah True (a.k.a. Caballo Blanco) and the Tarahumara Indians. Originally named the Copper Canyon Run, the race was renamed this year in memory of True, who passed...

6 Product(s)