We had to postpone our 35th anniversary celebrations due to the pandemic, but we made up for lost time with a grand Softstar rafting adventure!

IT'S BEEN 30 YEARS! Last month, we celebrated Soft Star's 30th anniversary by taking the whole staff to Oaks Amusement Park in nearby Portland, Oregon. The festivities are still underway at our workshop as we prepare to release our new chukka shoe. This week, we're excited to share our latest creation: a timeline of Soft Star's history, starting from humble...

Believe it or not, it's been 30 years since Tim and Jeanie Oliver sold their first pair of Softstar shoes in 1985. This is a big anniversary for us, especially at a time when we're preparing to mark another milestone by moving to a bigger workshop. It's definitely a far step from the old school bus the Olivers once used...

It's hard for us to believe it, but we're quickly approaching the 30th anniversary of Soft Star Shoes! Tim and his wife Jeanie began researching their new shoemaking business in 1984, then made their first pair of moccasins in their garage in 1985. Very few people imagined that three decades later he'd still be making those same moccasins with a...

It has now been one whole year since we released our Dash RunAmoc. The elves celebrated the event by looking back at the history and evolution of the Dash model. Way back in the early 2010s, Soft Star released what is now known as the Original RunAmoc. At that time, nobody in all of elfdom had any idea how popular...

Entrance to our workshop in Corvallis, Oregon. Another September has come and gone, which means Soft Star is one year older. This year is Soft Star Shoes' 26th anniversary.  Soft Star was started in Texas by Tim Oliver and his wife Jeanie as young parents who wanted a soft, quality shoe for their baby girl. While the owners have changed...

It's hard to believe that we started selling RunAmocs one year ago today, what a fun year it's been! When RunAmoc first came out, we said we would be delighted if 100 pairs sold over the course of the upcoming year. We never imagined the shoes would become our most popular style. The shoe literally "ran away" from us, as...