Softstar Blog

  • Traveling in Soft Star Shoes

    Posted on July 7, 2011 by Guest Post

    The summer season is finally here! So far this summer our workshop has been busy with the release of the RunAmoc Dash and the Moc3. The warmer months usually mean packing up the family and taking a vacation, even our hardworking elves have to sneak off for some vacation time.
    Elf Larkin... [click title to read more]

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  • Moccasin Man makes appearance in National Geographic Article

    Posted on June 21, 2011 by C.Elf.O Tricia

    Donald Buraglio is a busy guy.  In between running ultras, writing columns and analyzing the latest minimal footwear (ours included), he took National Geographic writer Stuart Thorton on a tour of his Caramel Valley trails to discuss his passion for endurance running.  Happily for us, Donald was sporting the latest pair of Moc3 prototypes.  Thorton... [click title to read more]

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  • The Moc3 Minimal Running Shoe by Soft Star - coming June 23rd!

    Posted on June 10, 2011 by Guest Post

    Coming June 23 to!  The Moc3 is an exciting new shoe designed by veteran running shoe expert, Mike Friton.  Mike has over 25 year experience in shoe design and technology, and is currently teaching shoe design at the Portland Art Institute.  An avid runner, he spent his early years working in Bill... [click title to read more]

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  • Local children crafting moccasins

    Posted on June 8, 2011 by Guest Post

    A local homeschooling group of children stopped by the shop today to show us the moccasins they have been working on in sewing class over the past few weeks.
    Check out the beading and fringe work - hard work even with tiny fingers!

    The children started their journey a few months back with a tour of the... [click title to read more]

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  • Barefoot in Bukit Timha

    Posted on May 27, 2011 by C.Elf.O Tricia

    I recently had the opportunity to hike to the highest peak in Singapore... Bukit Timha Summit. To get out and experience nature in Singapore, my family spent a day hiking around the Bukit Timha Nature Preserve that makes up a large portion of this island nation.
    I was proud that all... [click title to read more]

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  • It's a "DASH" towards launch...!

    Posted on May 22, 2011 by Guest Post

    After months of hand-cutting prototype patterns we were excited to get in our cutting dies last week for our new minimal running shoe—the RunAmoc DASH.

    Now we are busy clicking, sewing, barging and inspecting new DASH shoes in preparation for launch this Wednesday, May 25th. The DASH is a minimal running shoe which will join... [click title to read more]

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  • What's Cooking with the Elves?

    Posted on May 20, 2011 by C.Elf.O Tricia

    Lots of happy Elves this week as our long-awaited kitchen / break area is done!! Since most of us Elves pack our own food, our break area is an important place where we gather for lunch, snacks, meetings and celebrations. Up until now our break area was a hodge-podge of assorted clutter... [click title to read more]

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