Coming June 23 to www.softstarshoes.com! The Moc3 is an exciting new shoe designed by veteran running shoe expert, Mike Friton. Mike has over 25 year experience in shoe design and technology, and is currently teaching shoe design at the Portland Art Institute. An avid runner, he spent his early years working in Bill... [click title to read more]
Posted on June 10, 2011 by Guest Post
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Posted on June 8, 2011 by Guest Post
A local homeschooling group of children stopped by the shop today to show us the moccasins they have been working on in sewing class over the past few weeks.
Check out the beading and fringe work - hard work even with tiny fingers!
The children started their journey a few months back with a tour of the... [click title to read more]
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Posted on May 27, 2011 by C.Elf.O Tricia
I recently had the opportunity to hike to the highest peak in Singapore... Bukit Timha Summit. To get out and experience nature in Singapore, my family spent a day hiking around the Bukit Timha Nature Preserve that makes up a large portion of this island nation.
I was proud that all... [click title to read more]
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Posted on May 22, 2011 by Guest Post
After months of hand-cutting prototype patterns we were excited to get in our cutting dies last week for our new minimal running shoe—the RunAmoc DASH.
Now we are busy clicking, sewing, barging and inspecting new DASH shoes in preparation for launch this Wednesday, May 25th. The DASH is a minimal running shoe which will join... [click title to read more]
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Posted on May 20, 2011 by C.Elf.O Tricia
Lots of happy Elves this week as our long-awaited kitchen / break area is done!! Since most of us Elves pack our own food, our break area is an important place where we gather for lunch, snacks, meetings and celebrations. Up until now our break area was a hodge-podge of assorted clutter... [click title to read more]
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Posted on May 6, 2011 by C.Elf.O Tricia
Thanks to everyone who voted on stock colors for our new RunAmoc DASH. We appreciated all the input! For those of you who preferred black - you'll be happy to know a lot of people agreed with you. Here are our two new stock shoes which will launch on May 25th!
RunAmoc... [click title to read more]
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Posted on April 28, 2011 by C.Elf.O Tricia
It's hard to believe that we started selling RunAmocs one year ago today, what a fun year it's been!
When RunAmoc first came out, we said we would be delighted if 100 pairs sold over the course of the upcoming year. We never imagined the shoes would become our most popular... [click title to read more]
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