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Barefoot running, minimalist running shoes, marathons, and anything else running specific.

  • Time to Stop Hibernating: Opening Day for Trails is March 28!

    Posted on March 24, 2015 by Elf Martin

    It may not seem like it in some of the colder parts of the country (I'm looking at you, Boston), but spring is officially here! Slowly but surely, eggs are cracking, bees are buzzing and cherry blossoms are fluttering through the air.
    Here in Oregon, we customarily have eight or so... [click title to read more]


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  • Mindful Running Interview with Barefoot Guru Michael Sandler

    Posted on October 16, 2014 by Elf Martin

    If you've been following our blog over the years, then you'll know that we have a long and memorable friendship with Michael Sandler, renowned barefoot runner and bestselling author of the books Barefoot Running and Barefoot Walking, as well as the DVD release Barefoot Running, the Movie. Working alongside his... [click title to read more]


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  • Run Free Documentary Tells the Story of Caballo Blanco Like You've Never Heard it Before

    Posted on July 25, 2014 by Elf Martin

    "So wonderfully eerie watching the Horse come back to life. the full doc will mist your eyes." —Christopher McDougall, Author of Born to Run

    Most minimalist and barefoot runners have heard stories of the mysterious Micah True, better known by his handle Caballo Blanco (Whte Horse). Now, a new documentary gives... [click title to read more]


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  • Monkeys and Elves Unite! Soft Star Teams Up with Luna Sandals

    Posted on October 18, 2013 by Elf Martin

    For several years now, the elves at Soft Star have enjoyed a friendly, non-competitive relationship with the monkeys (their term) at Luna Sandals, which operates just north of us in Seattle, Washington. We supplied Barefoot Ted with soling materials back when he originally worked to develop his huarache product and... [click title to read more]


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  • Running 200 Miles Barefoot: BRS Tackles Hood to Coast Relay

    Posted on September 11, 2013 by Elf Martin

    Congrats to our local Oregon chapter of the Barefoot Runners Society for successfully finishing this year's Hood to Coast relay!
    The race, now in it's 31st year, stretches 199 miles from Oregon's Mt. Hood to the coastal town of Seaside, making it the longest relay race in the world. Although the... [click title to read more]


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  • Intrigued by Barefoot Running? Start this Weekend with International Barefoot Running Day!

    Posted on May 2, 2013 by Elf Martin

    This Cinco de Mayo, you're encouraged to kick off your shoes and run like a child!
    The Barefoot Runners Society (BRS) announced its 3rd annual International Barefoot Running Day to take place on May 5, 2013. Held on the first Sunday in May, Barefoot Running Day is a grassroots, inclusive effort... [click title to read more]


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  • Barefoot Pioneers: the People Who Taught Us "Barefoot is Best"

    Posted on April 4, 2013 by Elf Martin

    The Moc3 Barefoot Running "Sock"
    Yes, we're a shoe company, but we're a shoe company that believes barefoot is best. We think your bare feet are already the perfect design for walking and running and any shoes that inhibit their natural function with "motion control technology" will only hold you back... [click title to read more]


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