Running

Barefoot running, minimalist running shoes, marathons, and anything else running specific.

  • Run Free Documentary Tells the Story of Caballo Blanco Like You've Never Heard it Before

    Posted on July 25, 2014 by Elf Martin

    "So wonderfully eerie watching the Horse come back to life. the full doc will mist your eyes." —Christopher McDougall, Author of Born to Run

    Most minimalist and barefoot runners have heard stories of the mysterious Micah True, better known by his handle Caballo Blanco (Whte Horse). Now, a new documentary gives... [click title to read more]


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  • Monkeys and Elves Unite! Soft Star Teams Up with Luna Sandals

    Posted on October 18, 2013 by Elf Martin

    For several years now, the elves at Soft Star have enjoyed a friendly, non-competitive relationship with the monkeys (their term) at Luna Sandals, which operates just north of us in Seattle, Washington. We supplied Barefoot Ted with soling materials back when he originally worked to develop his huarache product and... [click title to read more]


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  • Running 200 Miles Barefoot: BRS Tackles Hood to Coast Relay

    Posted on September 11, 2013 by Elf Martin

    Congrats to our local Oregon chapter of the Barefoot Runners Society for successfully finishing this year's Hood to Coast relay!
    The race, now in it's 31st year, stretches 199 miles from Oregon's Mt. Hood to the coastal town of Seaside, making it the longest relay race in the world. Although the... [click title to read more]


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  • Intrigued by Barefoot Running? Start this Weekend with International Barefoot Running Day!

    Posted on May 2, 2013 by Elf Martin

    This Cinco de Mayo, you're encouraged to kick off your shoes and run like a child!
    The Barefoot Runners Society (BRS) announced its 3rd annual International Barefoot Running Day to take place on May 5, 2013. Held on the first Sunday in May, Barefoot Running Day is a grassroots, inclusive effort... [click title to read more]


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  • Barefoot Pioneers: the People Who Taught Us "Barefoot is Best"

    Posted on April 4, 2013 by Elf Martin

    The Moc3 Barefoot Running "Sock"

    Yes, we're a shoe company, but we're a shoe company that believes barefoot is best. We think your bare feet are already the perfect design for walking and running and any shoes that inhibit their natural function with "motion control technology" will only hold you... [click title to read more]


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  • Caballo Blanco's Legacy Lives On: Tom Norwood Returns from Copper Canyon

    Posted on April 1, 2013 by Elf Martin

    In my recent interview with Tim Norwood, sales monkey for Luna Sandals, I spoke to him as he was heading down to Mexico with Barefoot Ted to run the 50-mile Ultramarathon Caballo Blanco.
    The race, formerly called the Copper Canyon Ultramarathon, was made famous by Christopher McDougall's book Born to Run. The... [click title to read more]


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  • Book Review: Overthinking the Marathon by Ray Charbonneau

    Posted on March 28, 2013 by Elf Martin

    Okay, so you've got your trusty RunAmocs, you're realizing that running properly makes you feel great and maybe you've even started entering some races. Maybe you're considering pushing yourself to do some longer races. Maybe you could even do... a marathon?
    Does the idea of training for a marathon seem daunting, or... [click title to read more]


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