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On the Horizon

Inside scoop on new shoes, colors and styles.

  • The New Rogue, Now in Black!

    Posted on June 5, 2013 by Elf Martin

    We introduced the Rogue casual shoe last fall, and its immediate popularity surprised us all. We're grateful to all of our customers who have embraced this new design, and we appreciate all the feedback we've received about it. By far, the most common comment we heard from our Rogue enthusiasts... [click title to read more]

    There has been 1 comment

  • First Sneak Peek at the New Soft Star Ballet Flat!

    Posted on May 14, 2013 by Elf Martin

    Gwen, one of our innovative designer elves, has been hard at work on her latest creation. She's putting the final touches on a project we've been dreaming about for a long time: the Soft Star ballet flat!
    Our new ballet flat will be offered in a variety of materials, colors and... [click title to read more]

    There have been 27 comment(s)

  • Take Our Survey to Win a $50 Soft Star Gift Card!

    Posted on February 21, 2013 by Elf Martin

    We want your feedback!
    Our shoe designers are busy thinking about their next creations, and they need your help. We've put together a short survey that will only take a couple minutes to complete and we would love to get your input. This is your chance to tell us what you... [click title to read more]

    There have been 0 comments

  • Gifts for Her this Holiday Season - Fitting Tassels

    Posted on November 6, 2012 by Elf Martin

    It may be hard to believe, but some people say our shoes are not super swanky. While it is true we don't compete with Gucci or Prada, we do harbor a covert fashionista among our ranks who has been working on a new product.
    Elf Sarah, always dressed to the nines... [click title to read more]

    There have been 2 comment(s)

  • Sneak Peek of the New Youth Dash - Vote for Your Favorite Color!

    Posted on October 11, 2012 by Elf Martin

    Many of our customers have told us they would love to see our RunAmocs available for children. We heard you! After a good bit of R&D, we have now re-styled the RunAmoc Dash with a Velcro closure for smaller feet and are very excited to offer the shoe in Youth... [click title to read more]

    There have been 0 comments

  • Playday 2.0 – Vote for Your Favorite New Shoes!

    Posted on September 10, 2012 by Elf Martin

    As some of you may recall, the Soft Star elves held our first playday back in March. We liked it so much we decided to try it again! Last week, we closed our shop for half a day and encouraged everyone to work on a new shoe design.
    Once again, we were... [click title to read more]

    There have been 29 comment(s)

  • Meet the Designer

    Posted on November 8, 2011 by C.Elf.O Tricia

    Gwen has been with Soft Star Shoes just a short 18 months - and taken the Elf workshop by storm designing both the RunAmoc Dash and Mary Jane styles.  She is a bright and joyful presence in shop, with insatiable curiosity and an uncanny ability to take ideas from concept to prototype... [click title to read more]

    There have been 3 comment(s)

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