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  • Soft Star Shoes in the Alps! Read About Matej's Adventure

    Posted on March 26, 2015 by Elf Tesla

    Where do your Soft Stars take you?
    We have asked this question throughout the years and many customers have answered. We’ve heard countless stories—and seen many breathtaking photos—about adventures they’ve had in our shoes. In fact, that’s how our RunAmoc line was born: customers began telling us stories of running long... [click title to read more]


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  • Time to Stop Hibernating: Opening Day for Trails is March 28!

    Posted on March 24, 2015 by Elf Martin

    It may not seem like it in some of the colder parts of the country (I'm looking at you, Boston), but spring is officially here! Slowly but surely, eggs are cracking, bees are buzzing and cherry blossoms are fluttering through the air.
    Here in Oregon, we customarily have eight or so... [click title to read more]


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  • Blast From the Past: A Shoe for All Generations

    Posted on March 18, 2015 by Elf Martin

    We were very excited this week to receive a special submission to our monthly fan photo drawing. Rhonda from Umatillo, Florida has a son who was raised in Soft Star shoes and he is soon expecting his first son... who already has his first pair of Soft Stars!
    Rhonda is not only... [click title to read more]


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  • A Visitor from Afar

    Posted on February 24, 2015 by Elf Martin

    We had a special guest at our workshop last week. Mikko, a long-time customer from Finland, came to visit the elves!

    Mikko's RunAmocs on one of his colder running days in Finland: -25°C (-13°F)
    Several years ago, Mikko went on a search to find natural, minimalist shoes for himself and his family... [click title to read more]


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  • Valentine's Day Giveaway - Let the Elves Treat You!

    Posted on January 27, 2015 by Elf Martin

    This year, we're making someone's Valentine's Day extra special!
    The elves love to be wined and dined, and we'd like to do the same for you. Enter our sweepstakes below and you could win a $100 gift card to the restaurant of your choice.
    This contest ends at Midnight (PST) on Wednesday... [click title to read more]


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  • 5th Graders Meet the Elves for Genius Hour Hangout

    Posted on January 20, 2015 by Elf Martin

    Have you ever heard of Genius Hour? It's an educational movement that allows students to explore their own passions and encourages creativity in the classroom. Basically, students have one hour to do their own research on a non-Googleable topic that interests them.
    Last week, we had an opportunity to participate in... [click title to read more]


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  • Ready for the New Year! Highlights of 2014

    Posted on December 29, 2014 by Elf Martin

    It's hard to believe, but another year has already come to an end. 2014 was a good one for us, and we hope it was for you, too. Our shoemaking elves had no shortage of laughs and adventures, and before we ring in 2015 we'd like to take a look... [click title to read more]


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