Sizing Demystified: What's Up with the U?
We elves very much enjoy the connections we have with our customers. It makes our work more satisfying and rewarding, but it also helps us grow as a company. As a small Oregon-based business, we don’t have an advanced testing facility or a team of researchers analyzing data. Instead, we rely on our customers’ feedback for ideas on how to improve our shoe designs, our website and our services. We collect and discuss all the feedback we receive, and when we launched our new website last week we thought it was a good time to initiate some of the changes you’ve told us you wanted to see:
Sizing, From A to U
If you’ve ordered from Soft Star before, then you may notice a new look in our sizing notation. In the past, we used the letter “A” to denote adult unisex sizes. This made sense in our shop because our seamstresses could tell at a glance whether they were making a moccasin in a child’s size 9 or an adult size 9A (two very different shoes). For customers, however, this system created some confusion. New customers often wondered if the “A” referred to a special width, and many people told us that it was not apparent our sizing was unisex. To help clarify this, we have now switched the “A” to “U” and list both the corresponding standard men’s and women’s sizes in parenthesis. We have not otherwise altered our adult sizing scale, so if you ordered a size 9A in the past then rest assured 9U will still be the same.
More Youth Options
We have also received several requests for more youth size options. For many years, we offered youth shoes only in small, medium, large and x-large. Although this worked well for most people, we still heard from customers who found that one size was too small while the next size up was way too large. After a bit of work on our shoe patterns by our talented production elves, we now offer the full range of sizes for all of our youth shoes:
- Youth 1 (previously small)
- Youth 2
- Youth 3 (previously medium)
- Youth 4
- Youth 5 (previously large)
Please note: if your child grows beyond a Youth 5, then an adult 6U will be the next size up. And if you previously ordered a Youth X-Large, that equals our size 7U.
Customer feedback has led to many other changes in our workshop, such as the option to omit reflective tabs when you design your own RunAmoc Dash, the development of our kids’ suede Rambler and a preliminary design of a vegan running shoe (now being tested by some of our roughest runners).
We hope you’ll appreciate the new changes and continue to let us know what you think of our product and our company. Remember, you’re always welcome to send an email to email@example.com.
- ►May 2015 (3)
- Work Hard, Play Harder…Run Hardest?
- Transitioning to Barefoot Health PLUS RunAmoc Giveaway!
- UFC Champion Carlos Condit Tries Soft Star Shoes
- Mom and Career Elf
- Earth Day Giveaway: Celebrate Your Favorite Planet with Sustainable Goodies!
- Every Day is Bike-to-Work Day
- Happy National Pet Day! Can You Guess Which Pets Belong to Our Elves?
- ►March 2015 (6)
- ►February 2015 (2)
- ►January 2015 (5)
- ►December 2014 (5)
- Introducing One of a Kind Shoes - Same Day Shipping with No Design-Your-Own Fees
- More Than Meets the Eye: Tim's Handmade Transformers Shoes
- Help Families in Need by Sharing What Makes you Thankful!
- Travel GIVEAWAY: Win a Free Pair of Rogue Shoes + a Travel Bag from RAGGEDedge Gear!
- Shopping Online? Finding Your Shoe Size Just Got Faster, Easier and More Accurate!
- 22-Year-Old Leather Moccasins Still Looking Good!
- Show Us Your BEST Soft Star Halloween Costume!
- Mindful Running Interview with Barefoot Guru Michael Sandler
- Show Your Team Colors! Tim's Special OSU Beaver Football Shoes
- Treatment and Removal of Plantar Warts - Kids' Foot Health
- Introducing SUPER SWATCHES for Local Soft Star Customers
- The History of Tassels—Fitting Tassels Now Available on the Soft Star Website
- Time for Our HALLOWEEN CONTEST: Win Handmade Shoes to Match Your Costume!
- BIG NEWS: Soft Star's New Website and New Shoe Visualizer
- "Boss of the Moss" Mick Dodge Wears Soft Star Shoes on National Geographic Series
- Need Spectacular Shoes for Fall? Introducing Autumn Moccasins!
- BATTLE FOR THE INTERNET: Help Small Businesses by Speaking Up for Net Neutrality
- ►August 2014 (3)
- ►July 2014 (4)
- ►June 2014 (3)
- ►May 2014 (5)
- ►April 2014 (3)
- ►March 2014 (3)
- ►February 2014 (3)
- ►January 2014 (2)
- ►December 2013 (6)
- Happy Thanksgiving! Holiday Shopping Tips and Ideas from the Elves
- GIVEAWAY! One-of-a-Kind Green Merry Mocs
- 2013 Holiday Shipping for Soft Star Shoes
- Tips for Choosing Minimalist Boots and Winter Shoes
- GIVEAWAY: Win a Free Pair of Very Unique Merry Mocs!
- We Have a Winner for Our Halloween Costume Contest!
- Help Us Pick a New Leather Color
- Shoe Artisans Share New Ideas at the Soft Star Workshop
- Heartfelt Obituary for Red Dash
- Monkeys and Elves Unite! Soft Star Teams Up with Luna Sandals
- Soft Star Halloween Costume Photo Contest… and a Secret from the Elves
- Knee Arthritis? Change Your Shoes for Prevention and Treatment
- We Have a Sweepstakes Winner! And More to Come...
- ►September 2013 (5)
- ►August 2013 (5)
- ►July 2013 (5)
- ►June 2013 (4)
- Should Trail Shoes Be Thicker Than Street Shoes? Maybe Not...
- Soft Star Survey: Receive a Free $5 Gift Card and a Chance to Win $100 Cash!
- Elves Getting Dirty! Soft Star Volunteers at SAGE Community Gardens
- First Sneak Peek at the New Soft Star Ballet Flat!
- Maker's Wild Documentary: Go Behind the Scenes at Soft Star Shoes
- Are High Heels Giving You Hammer Toes? Tips for Prevention and Treatment
- Intrigued by Barefoot Running? Start this Weekend with International Barefoot Running Day!
- Are Those Shoes Made of Wood?
- Wikler's Quest for Healthy Children's Feet
- Michael Sandler Visit and Workshop – Barefoot Walking Book Review and GIVEAWAY!
- Thinking of Boston
- How Fast Do Children's Feet Grow?
- Barefoot Pioneers: the People Who Taught Us "Barefoot is Best"
- Caballo Blanco's Legacy Lives On: Tom Norwood Returns from Copper Canyon
- Book Review: Overthinking the Marathon by Ray Charbonneau
- Reinventing the Hammer: OSU Students Bring Their Skills to Soft Star
- An Olympic Thank You! Help Missy Franklin Swim for MS
- The Mighty Arch, Part 2: Strengthen Your Arches to Treat and Prevent Foot Pain
- Running Green: Soft Star Shoes at the Portland Shamrock Run
- Winter Playday at the Soft Star Workshop
- The Mighty Arch, Part 1: A Natural Cure for Plantar Fasciitis?
- ►February 2013 (4)
- ►January 2013 (1)
- ►December 2012 (5)
- A Barefoot Running Book for Kids (Includes Free Lesson in Consumerism) + GIVEAWAY!
- Happy Thanksgiving! Turkey Shoes and Small Business
- Infographic: How to Choose Barefoot Shoes
- Rally 4 Jillie!
- Gifts for Her this Holiday Season - Fitting Tassels
- Sneak Peek at New Shoes for Women and Men - Vote for a Name!
- ►October 2012 (6)
- ►September 2012 (3)
- ►August 2012 (3)
- ►June 2012 (3)
- ►May 2012 (2)
- ►April 2012 (2)
- ►March 2012 (1)
- ►February 2012 (3)
- ►January 2012 (2)
- ►December 2011 (4)
- ►November 2011 (3)
- ►October 2011 (3)
- ►September 2011 (4)
- ►August 2011 (4)
- ►July 2011 (5)
- ►June 2011 (3)
- ►May 2011 (5)
- ►April 2011 (3)
- ►March 2011 (2)
- ►February 2011 (4)
- ►January 2011 (3)
- ►November 2010 (4)
- ►October 2010 (2)
- ►August 2010 (2)
- ►July 2010 (1)
- ►May 2010 (3)
- ►April 2010 (4)
- ►March 2010 (3)
- ►February 2010 (9)
- ►January 2010 (1)
- ►December 2009 (3)
- ►November 2009 (2)
- ►October 2009 (5)
- ►September 2009 (3)
- ►August 2009 (3)
- ►July 2009 (2)
- ►June 2009 (3)
- ►May 2009 (3)
- ►April 2009 (2)
- ►March 2009 (6)
- ►February 2009 (2)
- ►January 2009 (4)
- ►December 2008 (3)
- ►November 2008 (4)
- ►October 2008 (4)
- ►August 2008 (4)
- ►July 2008 (2)
- ►June 2008 (4)
- ►May 2008 (4)
- ►April 2008 (7)
- ►March 2008 (2)
- ►February 2008 (2)
- ►January 2008 (4)
- ►November 2007 (2)
- ►October 2007 (5)
- ►September 2007 (2)
- ►August 2007 (2)
- ►July 2007 (3)
- ►June 2007 (2)
- ►May 2007 (2)
- ►April 2007 (2)
- ►March 2007 (4)
- ►February 2007 (2)
- ►January 2007 (2)
- ►December 2006 (1)
- ►November 2006 (4)
- ►October 2006 (3)
- ►September 2006 (4)
- ►August 2006 (5)
- ►July 2006 (4)
- ►June 2006 (5)