Meet the Designer

Posted on November 8, 2011 by Soft Star Elves There have been 3 comment(s)

Gwen has been with Soft Star Shoes just a short 18 months - and taken the Elf workshop by storm designing both the RunAmoc Dash and Mary Jane styles.  She is a bright and joyful presence in shop, with insatiable curiosity and an uncanny ability to take ideas from concept to prototype in an afternoon.  Gwen started as a fashion designer with her own clothing line and successful company back in the 90s. Her most recent position prior to coming to Soft Star was the R&D Soft Goods Product Development Lead at Burley creating those amazing bike trailers.

Where are you from?  "I am a third generation Oregonian, born in McMinnville, but I grew up in Sierra Leone, West Africa."

What are your favorite hobbies?  "Anything to do with textiles, including sewing and knitting. I also enjoy backpacking trips and walking - I walk to work most days."

What was your most interesting job before joining the Soft Star elves?  "It's hard to say, I had a lot of variety and liked so many jobs, including the Peace Corps in Guatemala,  international development in Nepal, and owning my own design business."

What were the objectives of the Mary Jane design process?  "The motto was to create a shoe we (the Elves) wanted to wear, an everyday, healthy shoe that everyone could wear to work and play in.  It was a very collaborative project with input from customers and a lot of help from co-workers."

Most challenging aspect?  "... making it adjustable to fit lots of different feet - wide, narrow, tall... as well as quick and easy to get on and off."

YOUTH sizes 1-5  will be available  November 16, 2011!

ADULT sizes will be available December 8, 2011!


This post was posted in In the Workshop, On the Horizon and was tagged with Adult Shoes, Announcements, Mary Jane, The elves

3 Responses to Meet the Designer

  • Ruth
    Ruth says:

    Thank you for the extra pic and info on the Mary Janes! Thank you Gwen for helping these shoes become a reality and not just a dream in my head!~ Ruth

    Posted on November 8, 2011 at 3:31 AM

  • Jill
    Jill says:

    Dec. 8th can't come soon enough! Can you say Merry Christmas to meeeee????

    Posted on November 8, 2011 at 5:18 AM

  • [...] recently showed off the elve that designed their newest product “Mary Jane” on their Live Bare blog.  Unless they offer my 8 year old a trial pair you probably won’t get to see a review of [...]

    Posted on November 17, 2011 at 9:01 PM

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