Soft Star Says Goodbye to Elf Val
Val with Wife Naomi and son Sebastian
Everyone at Soft Star Shoes is sad to see Elf Val go. Val started working at Soft Star Shoes when the RunAmoc took off and jumped right in to barging the soles for us. Our founder Tim's oldest daughter Naomi, who also used to work at Soft Star, is married to Val. Naomi and Val welcomed their first son named Sebastian on Halloween last year. The whole family is now moving to Brazil where Val's family lives. Everyone at Soft Star will miss them and wishes them the best of luck.
Trish has been an entrepreneur, marketer and maker ever since she crushed her first lemonade stand at age five. Growing up in rural Wisconsin, she spent many summers running barefoot with her sisters. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear.
Trish relishes evolving the company to grow stronger and more competitive with each passing year. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences. Trish enjoys spending time with her family, dogs and ducks on their property in Oregon and loves the proximity to both surf and snow. She has a background in Engineering Physics and an MBA from the University of Chicago.