What happened to Minimal Packaging?
Soft Star has always had an option for customers to choose"minimal packaging" as part of their checkout process on the Internet. This meant that instead of having your shoes packed in a branded Soft Star gift box AND a mailing box, your shoes would simply be put directly in the mailing box (like this picture). In both examples, if there is extra room in the shipping box, we fill it with recycled paper that is reclaimed from our local newspaper printer to keep things snug and safe in the box.
A few weeks back, the "minimal packaging" check box disappeared from the website and we immediately started getting emails from concerned customers. What happened?! The great news is the reason the check box came off the website is because we internally made the decision to change our default shipping to MINIMAL, and only to include the Soft Star gift box if requested. We felt it was more important from an environmental perspective to have minimal packaging as our default and to simplify decisions for customers in the shopping cart then to ship our branded box with each and every children's pair of shoes. You can imagine we had some concerns... would we be losing opportunities with new customers to re-enforce our brand name? Would new customers think it was "tacky" to have their shoes arrive just wrapped in paper? etc.... but after some good discussions we decided that minimal packaging was more important than the concerns raised. The not-so-great news is we didn't communicate this information with our customers and therefore raised concerns that minimal was going away. No, no, no... not going away but here to stay! Should be a jingle or something! We actually were really excited that people noticed the check box went away - this further confirmed that our company goals and efforts to minimize our ecological footprint are in line with our customers.
The second picture here shows an example of our Soft Star gift box which can be requested for children's shoes sizes 13 or smaller when the shoe is placed in the shopping cart. Many customers like this box for storage or for gift giving - so it is still an option - just no longer the default.
Soft Star Shoes is a family friendly company located in Corvallis, Oregon. Viewpoints in this blog are those of individual workshop elves, and do not necessarily represent those of www.SoftStarShoes.com
- Introducing One of a Kind Shoes - Same Day Shipping with No Design-Your-Own Fees
- More Than Meets the Eye: Tim's Handmade Transformers Shoes
- Help Families in Need by Sharing What Makes you Thankful!
- Travel GIVEAWAY: Win a Free Pair of Rogue Shoes + a Travel Bag from RAGGEDedge Gear!
- Shopping Online? Finding Your Shoe Size Just Got Faster, Easier and More Accurate!
- 22-Year-Old Leather Moccasins Still Looking Good!
- Show Us Your BEST Soft Star Halloween Costume!
- Mindful Running Interview with Barefoot Guru Michael Sandler
- Show Your Team Colors! Tim's Special OSU Beaver Football Shoes
- Treatment and Removal of Plantar Warts - Kids' Foot Health
- Introducing SUPER SWATCHES for Local Soft Star Customers
- The History of Tassels—Fitting Tassels Now Available on the Soft Star Website
- Time for Our HALLOWEEN CONTEST: Win Handmade Shoes to Match Your Costume!
- BIG NEWS: Soft Star's New Website and New Shoe Visualizer
- "Boss of the Moss" Mick Dodge Wears Soft Star Shoes on National Geographic Series
- Need Spectacular Shoes for Fall? Introducing Autumn Moccasins!
- BATTLE FOR THE INTERNET: Help Small Businesses by Speaking Up for Net Neutrality
- ►August 2014 (3)
- ►July 2014 (4)
- ►June 2014 (3)
- ►May 2014 (5)
- ►April 2014 (3)
- ►March 2014 (3)
- ►February 2014 (3)
- ►January 2014 (2)
- ►November 2014 (5)
- ►December 2013 (6)
- Happy Thanksgiving! Holiday Shopping Tips and Ideas from the Elves
- GIVEAWAY! One-of-a-Kind Green Merry Mocs
- Holiday Shipping for Soft Star Shoes
- Tips for Choosing Minimalist Boots and Winter Shoes
- GIVEAWAY: Win a Free Pair of Very Unique Merry Mocs!
- We Have a Winner for Our Halloween Costume Contest!
- Help Us Pick a New Leather Color
- Shoe Artisans Share New Ideas at the Soft Star Workshop
- Heartfelt Obituary for Red Dash
- Monkeys and Elves Unite! Soft Star Teams Up with Luna Sandals
- Soft Star Halloween Costume Photo Contest… and a Secret from the Elves
- Knee Arthritis? Change Your Shoes for Prevention and Treatment
- We Have a Sweepstakes Winner! And More to Come...
- ►September 2013 (5)
- ►August 2013 (5)
- ►July 2013 (5)
- ►June 2013 (4)
- Should Trail Shoes Be Thicker Than Street Shoes? Maybe Not...
- Soft Star Survey: Receive a Free $5 Gift Card and a Chance to Win $100 Cash!
- Elves Getting Dirty! Soft Star Volunteers at SAGE Community Gardens
- First Sneak Peek at the New Soft Star Ballet Flat!
- Maker's Wild Documentary: Go Behind the Scenes at Soft Star Shoes
- Are High Heels Giving You Hammer Toes? Tips for Prevention and Treatment
- Intrigued by Barefoot Running? Start this Weekend with International Barefoot Running Day!
- Are Those Shoes Made of Wood?
- Wikler's Quest for Healthy Children's Feet
- Michael Sandler Visit and Workshop – Barefoot Walking Book Review and GIVEAWAY!
- Thinking of Boston
- How Fast Do Children's Feet Grow?
- Barefoot Pioneers: the People Who Taught Us "Barefoot is Best"
- Caballo Blanco's Legacy Lives On: Tom Norwood Returns from Copper Canyon
- Book Review: Overthinking the Marathon by Ray Charbonneau
- Reinventing the Hammer: OSU Students Bring Their Skills to Soft Star
- An Olympic Thank You! Help Missy Franklin Swim for MS
- The Mighty Arch, Part 2: Strengthen Your Arches to Treat and Prevent Foot Pain
- Running Green: Soft Star Shoes at the Portland Shamrock Run
- Winter Playday at the Soft Star Workshop
- The Mighty Arch, Part 1: A Natural Cure for Plantar Fasciitis?
- ►February 2013 (4)
- ►January 2013 (1)
- ►December 2012 (5)
- A Barefoot Running Book for Kids (Includes Free Lesson in Consumerism) + GIVEAWAY!
- Happy Thanksgiving! Turkey Shoes and Small Business
- Infographic: How to Choose Barefoot Shoes
- Rally 4 Jillie!
- Gifts for Her this Holiday Season - Fitting Tassels
- Sneak Peek at New Shoes for Women and Men - Vote for a Name!
- Soft Star Shoes for Mari's Place
- Introducing Youth Dash and Phoenix Boots
- Sneak Peek of the New Youth Dash - Vote for Your Favorite Color!
- And the Winner Is...
- Race, Walk or Skip for the Cure!
- Caption Contest Finalists - Vote for Your Favorite!
- Soft Star Caption Contest – Win a Free DVD of Barefoot Running, the Movie!
- ►September 2012 (3)
- ►August 2012 (3)
- ►June 2012 (3)
- ►May 2012 (2)
- ►April 2012 (2)
- ►March 2012 (1)
- ►February 2012 (3)
- ►January 2012 (2)
- ►December 2011 (4)
- ►November 2011 (3)
- ►October 2011 (3)
- ►September 2011 (4)
- ►August 2011 (4)
- ►July 2011 (5)
- ►June 2011 (3)
- ►May 2011 (5)
- ►April 2011 (3)
- ►March 2011 (2)
- ►February 2011 (4)
- ►January 2011 (3)
- ►November 2010 (4)
- ►October 2010 (3)
- ►August 2010 (2)
- ►July 2010 (1)
- ►May 2010 (3)
- ►April 2010 (4)
- ►March 2010 (3)
- ►February 2010 (9)
- ►January 2010 (1)
- ►December 2009 (3)
- ►November 2009 (2)
- ►October 2009 (6)
- ►September 2009 (3)
- ►August 2009 (3)
- ►July 2009 (2)
- ►June 2009 (3)
- ►May 2009 (3)
- ►April 2009 (2)
- ►March 2009 (6)
- ►February 2009 (2)
- ►January 2009 (4)
- ►December 2008 (3)
- ►November 2008 (4)
- ►October 2008 (4)
- ►August 2008 (4)
- ►July 2008 (2)
- ►June 2008 (5)
- ►May 2008 (4)
- ►April 2008 (7)
- ►March 2008 (2)
- ►February 2008 (2)
- ►January 2008 (4)
- ►November 2007 (2)
- ►October 2007 (5)
- ►September 2007 (2)
- ►August 2007 (2)
- ►July 2007 (3)
- ►June 2007 (2)
- ►May 2007 (2)
- ►April 2007 (2)
- ►March 2007 (4)
- ►February 2007 (2)
- ►January 2007 (2)
- ►December 2006 (1)
- ►November 2006 (4)
- ►October 2006 (3)
- ►September 2006 (4)
- ►August 2006 (5)
- ►July 2006 (4)
- ►June 2006 (5)