What do you call that funny looking running shoe?
The Elves have been busy working on our latest product... a minimal running shoe. This has been an exciting project that has brought us in touch with an amazing group of people - barefoot enthusiasts!
We have prototypes of "the shoe" on the feet of a few runners. They are putting some serious miles on all types of surfaces so we know how this shoe will perform. Based on their feedback, we are fine tuning the design and expect to launch in April.
Here at the shop we have been referring to this new shoe as 'the running shoe', but we think this name needs a little work. A couple names we are considering are "Run-A-Moc" and "Phidippides". What do you think? Please reply to this post or send us an e-mail to vote or suggest a new name. We can't wait to hear your ideas!
P.S. Here is a quick peek at what it looks like as of today...