What's in a Name?

Posted on February 23, 2010 by Soft Star Elves There have been 0 comments

Color Swatches

Describing colors is the second hardest thing we try to do over the phone and on our website. Several years back we had a customer suggest using Crayon colors to help people figure out what the leather colors look like (you can read that post here).

Another 'trick' I often use is comparing the color of the leather to a common object - usually some type of food. For example I've often said our smooth Brown looks like coffee with cream in it. This usually helps folks visualize the color.

We have taken this approach to heart and are trying to get more descriptive with our colors. You will no longer find 'brown' listed as a smooth leather color... there are just TOO many browns! Now you will find Chocolate, Caramel, and Nutmeg. Well, Chocolate and Caramel are pretty good at creating a visual image... Nutmeg may need some work.

By the way, the hardest thing we try to do over the phone is help people pick out the right size without having them try on a shoe.


This post was posted in On the Horizon and was tagged with colors, leather colors

Comments

About Soft Star

25Anniversary Rafting Trip
 

Learn more about the elves, the company, and the shoes we make!

How We Make Them

Made in USA
 

Handmade to order with eco-friendly leathers, sheepskin and genuine Vibram™ soles.

Connect With Us

866-763-2525 (toll free)

elves@softstarshoes.com

Subscribe to our mailing list