Biking with Coffee
We recently added a new benefit at Soft Star Shoes where we provide employees who use bicycle transportation a monthly bike maintenance allowance. I have always been impressed with how dedicated Hava is to biking to work each day, but yesterday she really surprised me when I saw her pull up with a full cup of steaming hot coffee snapped to her bike frame. THAT is one cool accessory!
Trish has been an entrepreneur, marketer and maker ever since she crushed her first lemonade stand at age five. Growing up in rural Wisconsin, she spent many summers running barefoot with her sisters. These early memories later inspired her to build a brand which embraced the joy and freedom of childhood with the health and science of minimal footwear.
Trish relishes evolving the company to grow stronger and more competitive with each passing year. She is a frequent expert panelist for both e-commerce and entrepreneurship conferences. Trish enjoys spending time with her family, dogs and ducks on their property in Oregon and loves the proximity to both surf and snow. She has a background in Engineering Physics and an MBA from the University of Chicago.